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When products are sold using designs drawn from media products

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

When products are sold using designs drawn from media products, it is called (A) Promotional sales (B) Media promotion (C) Character merchandising (D) Mediated selling Correct Ans: (C) Explanation: Character merchandising refers to selling products that feature designs, images, or themes inspired by media content. This marketing strategy connects consumer goods with popular media franchises, […]

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According to Nicholas Negroponte the World Wide Web is an

Leave a Comment / MCQ (Question-Answer), New Media, Sept 2013 (III), UGC-NET (Paper III) /

According to Nicholas Negroponte the World Wide Web is an engine of (A) Power equations (B) Political preparations (C) Media systems (D) Public relations Correct Ans: (D) Explanation: Nicholas Negroponte, a well-known media theorist, described the World Wide Web as an engine of public relations. His perspective emphasized how the internet transformed communication, branding, and

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What was the length of the first Indian feature film?

Leave a Comment / Film and visual communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

What was the length of the first Indian feature film, Raja Harish chandra produced in 1913? (A) 5014 feet (B) 2500 feet (C) 3700 feet (D) 4400 feet Correct Ans: (C) Explanation: Raja Harishchandra, produced in 1913, was India’s first full-length feature film. Directed by Dadasaheb Phalke, this silent film marked the beginning of Indian

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The illegal radio stations that began broadcasting into Great Britain

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

The illegal radio stations that began broadcasting into Great Britain in 1960’s were called as (A) Clandestine station (B) Pirate broadcasters (C) Indigenous stations (D) Exogenous stations Correct Ans: (B) Explanation: Pirate broadcasters were illegal radio stations that operated outside government regulations. During the 1960s, these stations transmitted from ships and offshore locations to evade

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Digital media narration is

Leave a Comment / MCQ (Question-Answer), New Media, Sept 2013 (III), UGC-NET (Paper III) /

Digital media narration is (A) dynamic (B) Static (C) Separate (D) Limited Correct Ans: (A) Explanation: Digital media narration is constantly evolving, making it highly dynamic. Unlike traditional static storytelling, digital media allows content to change, adapt, and interact with audiences. This flexibility makes it a powerful tool in modern communication. First, digital media integrates

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The broadcast style of writing demands the use of

Leave a Comment / Journalism, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

The broadcast style of writing demands the use of (A) Golden words (B) Juicy words (C) Nickel Words (D) Iron words Correct Ans: (C) Explanation: Broadcast writing follows a unique style that ensures clarity, engagement, and accessibility. To achieve this, writers use nickel words—simple, concise, and easy-to-understand terms. This approach helps broadcasters deliver messages effectively

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