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Mahalik Committee Role in Strengthening Doordarshan Advertiser

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to Doordarshan? (A) Rangnathan Committee (B) Chanda Committee (C) (B)G. Verghese Committee (D) Mahalik Committee Correct Ans: (D) Explanation: In 1991, the Indian government set up the Mahalik Committee to examine and recommend ways to increase advertising revenue […]

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Author of Define Advertising Goals for Measured Advertising Results

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B) Green Rosenburg (C) Philip Kotler (D) R.H. Colley  Correct Ans: (D) Explanation: R.H. Colley wrote Define Advertising Goals for Measured Advertising Results (DAGMAR) to introduce a measurable and structured approach to advertising effectiveness. His book completely changed

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The book, ‘Bias of Communication’ was written by

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Thinkers, Authors & their books, UGC-NET (Paper III) /

The book, ‘Bias of Communication’ was written by (A) Harold Innis (B) Herbert Gans (C) D. R. Leduc (D) J.H. Boyer Correct Ans: (A) Explanation: Harold Innis wrote The Bias of Communication to explore how different forms of media influence societies. His work highlights the connection between communication technology and power structures. First, Innis argues

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Placing two versions of an advertisement in the same issue is

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as (A) Play back audit (B) Intention scale (C) Post-test (D) split-run test Correct Ans: (D) Explanation: Advertisers actively use the split-run test to compare two versions of an advertisement in the same issue of a newspaper or

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Which newspaper carried an advertisement in 1875 of a farce?

Leave a Comment / Journalism, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Which newspaper carried an advertisement in 1875 announcing presentation of a farce named “Lamentations of Bhart Mata with her children”. (A) Kesari (B) The Tribune (C) Amrit Bazar Patrika (D) The Times of India Correct Ans: (C) Explanation: Amrit Bazar Patrika, one of India’s leading nationalist newspapers, published a notable advertisement in 1875. This advertisement

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 Direct mail advertising is often referred to as

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

 Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C) Junk mail (D) Postal advertising Correct Ans: (C) Explanation: Junk mail refers to unsolicited promotional materials sent via direct mail. Businesses use it to advertise products, services, or special offers. Since it reaches a wide audience, marketers consider it a

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Responses of readers to a published advertisement result in

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power (D) Promotion power Correct Ans: (C) Explanation: Pulling power describes an advertisement’s ability to attract and engage potential customers. It reflects how well an ad influences consumer interest and motivates action, such as inquiries or purchases. First,

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Product advertising over a small area without damaging investment

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Product advertising over a small area without damaging national investment is known as (A) Product test (B) Micro advertising (C) Pilot advertising (D) Test marketing Correct Ans: (D) Explanation: Test marketing refers to promoting a product in a limited geographic area before launching it nationwide. This strategy helps businesses evaluate consumer response, refine marketing tactics,

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