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The addressability of mass communication is altered by

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), New Media, UGC-NET (Paper II) /

The addressability of mass communication is altered by (A) The digital media (B) The folk media (C) The personality-oriented media (D) The non-real time media  Correct Ans: (A) Explanation: Digital media significantly transforms the addressability of mass communication by enabling personalized and targeted content delivery. Traditionally, mass communication operated on a one-to-many model, where broadcasters […]

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When codes govern signs, when assembled together, they become

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

When codes govern signs, and when assembled together, they become (A) Texts (B) Paradigms (C) Contexts (D) Symbol Correct Ans: (A) Explanation: Codes actively structure signs, and when people assemble these signs, they create texts. In semiotics, codes establish rules that shape how individuals structure and interpret signs. These codes allow people to understand language,

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Changing Media Dynamics and Communication Trends

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Read the following passage and answer Questions. The boundaries between publisher, producer, distributor, consumer and reviewer of content are blurring. Mass media now incorporate many interpersonal and interactive aspects such as call-in radio and TV shows, home shopping through televisions with viewer conversations and telephone or online ordering, online commentaries and information accompanying television programs,

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Theories of Development and Their Approaches

Leave a Comment / Development Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Match the List-I with List-II. List – I List – II (a) Dependista Theory 1. Capitalist approach (b) Basic needs model 2. Grass-roots approach (c) Industrialization 3. Marxist approach (d) Another development 4. Gandhian approach Codes: (a) (b) (c) (d) (A) 4 2 1 3 (B) 4 3 2 1 (C) 3 4 1 2

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Pioneers of Early Cinema and Their Iconic Films

Leave a Comment / Film and visual communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Match the List-I with List-II. List – I List – II (a) Louis Lumiere 1. The Great Train Robbery (b) Edison S. Porter 2. Pundalik  (c) Georges Melies 3. A Trip to the Moon (d) R.G. Torney 4. Arrival of a Train at Ciotal Codes: (a) (b) (c) (d) (A) 4 1 3 2 (B)

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