In analog mass communication, contents are linear and

In analog mass communication, contents are linear and (A) Dynamic (B) Static (C) Exploratory (D) Sensational Correct Ans: (B) Explanation: Analog mass communication follows a structured and predictable format. Unlike digital media, which allows interaction and customization, analog media presents content in a fixed, unchanging sequence. For instance, television and radio broadcasts follow a set […]

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Sardar K.M. Panickar was associated with

Sardar K.M. Panickar was associated with (A) The Times of India  (B) The Pioneer (C) The Hindustan Times (D) The Tribune Correct Ans: (C) Explanation: Sardar K.M. Panickar made a lasting impact on Indian journalism through his association with The Hindustan Times. He wrote extensively on political affairs, historical events, and international relations. His deep

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The concept of Flak was constructed by

The concept of Flak was constructed by (A) John Fiske (B) E. Durkheim (C) Noam Chomsky (D) Leon Festinger Correct Ans: (C) Explanation: Noam Chomsky, a renowned linguist and media theorist, constructed the concept of “Flak” as part of his Propaganda Model of mass communication. This term refers to the negative responses, criticism, or pressure

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Organisational communication is concerned with the flow of

Organisational communication is concerned with the flow of messages within a network of interdependent (A) Relationships (B) Performances (C) Obstacles (D) Biases Correct Ans: (A) Explanation: Organizational communication primarily deals with how messages flow within a network of interdependent relationships. In any organization, employees, managers, and departments rely on effective communication to function smoothly. This

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The first chairman of the Press Council of India was

The first chairman of the Press Council of India was (A) Justice Rajagopala Iyenger (B) Justice P. B Sawant (C) Justice Jeevan Reddy (D) Justice J.R. Mudholkar Correct Ans: (D) Explanation: Justice J.R. Mudholkar was the first chairman of the Press Council of India (PCI). The government established PCI in 1966 to maintain journalistic ethics

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Generally, referential readings are

Generally, referential readings are (A) Normal (B) Researched (C) Emotional (D) Prohibitive  Correct Ans: (C) Explanation: Referential readings primarily engage with emotions, influencing how audiences interpret messages. Unlike analytical or critical readings, these interpretations focus on personal experiences, memories, and feelings rather than objective analysis. People often connect with media content based on their emotions,

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The utilization of a personal space for communication is called

The utilization of a personal space and physical environment for communication is called (A) Chronemics (B) Proxemics (C) Kinesics (D) Paralanguage Correct Ans: (B) Explanation: Proxemics plays a vital role in non-verbal communication as it involves the use of personal space and physical environment to convey messages. People naturally maintain different distances based on their

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Transferring thoughts, messages in verbal and non-verbal signs is

Transferring thoughts, ideas and messages into verbal and non-verbal signs is referred to as (A) Channelisation (B) Mediation (C) Encoding (D) Decoding Correct Ans: (C) Explanation: Encoding plays a crucial role in the communication process as it involves transforming thoughts, ideas, and messages into verbal and non-verbal signs. Communicators use words, gestures, symbols, and expressions

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