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Semiology uses a microscopic view of texts to _________ them.

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Semiology uses a microscopic view of texts to _________ them. (A) Construct (B) Deconstruct (C) Expand (D) Shorten Correct Ans: (B) Explanation: Semiology, also known as semiotics, is the study of signs, symbols, and their meanings within texts. It does not simply construct meanings; rather, it deconstructs them to uncover deeper layers of interpretation. Unlike […]

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When media is connected with reality that type of framing becomes

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

When media is connected with reality that type of framing becomes (A) Analytical (B) Critical (C) Referential (D) Mythological Correct Ans: (C) Explanation: Media framing plays a crucial role in shaping how audiences perceive events and issues. When media connects directly with reality, it uses referential framing. This type of framing presents information in a

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The media audiences are capable of

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The media audiences are capable of (A) Passive notion (B) Negative acceptance (C) Inadvertence (D) Critical distance  Correct Ans: (D) Explanation: Media audiences are not mere recipients of information; they actively interpret, analyze, and critique media messages. This ability is known as critical distance, which allows individuals to assess content rather than blindly accepting it.

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Possible harmful effects of mediated communication always lead to

Leave a Comment / Dec 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The possible harmful effects of mediated communication always lead to (A) Production glut (B) Ad attention (C) Economic concerns (D) Moral panics  Correct Ans: (D) Explanation: Mediated communication plays a vital role in shaping public opinion, but it also has the potential to trigger moral panics. A moral panic arises when media exaggerates or sensationalizes

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Socially and culturally less powerful people are _ by mass media.

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Socially and culturally less powerful people are _________ by mass media. (A) Supplemented (B) Counselled (C) Derecognised (D) Stereotyped  Correct Ans: (D) Explanation: Mass media plays a crucial role in shaping public perceptions. However, it often reinforces existing power structures by portraying socially and culturally less powerful people in a stereotypical manner. Stereotyping means attributing

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The Power of Media in Communication and Influence

Leave a Comment / Dec 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Read the following passage and answer Questions Communication is essential to human life and what we call media is essential to communication. The tongue was the first medium of communication, along with hands for making gestures. The first great communicators, who also happened to be one of first great political and cultural leaders, were orators,

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Understanding Key Models in Public Relations

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Match List – I with List – II:                               List – I (Models) List – II (Author) (a) Preparation, Implementation, Impact Model 1. Lindermann (b) Three step yardstick model 2. Watson &Nobel (c) Pyramid Model 3. Cutlip, Center &Broom (d) Short term and continuing programme model 4. McNamara Codes: (a) (b) (c) (d) (A) 2 4

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Iconic Indian Filmmakers and Their Landmark Films

Leave a Comment / Dec 2013 (II), Film and visual communication, MCQ (Question-Answer), UGC-NET (Paper II) /

Match List – I with List – II:                    List – I (Director) List – II (Film) (a) Ketan Mehta 1. Jaane Bhi Do Yaaron (b) Kundan Shah 2. Aarth (c) Mahesh Bhatt 3. Parinda (d)VidhuVinod Chopra 4. Mirch Masala Codes: (a) (b) (c) (d) (A) 4 1 2 3 (B) 1 2 4 3 (C)

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