Assertion (A): The measurement of variables, both social and psychological, in media research, is a tough proposition. Reason (R): Because most properties and objects in social science disciplines are abstract. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A) is […]
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Assertion (A): The professional organisations of media have not done much to improve the standard of media education in Reason (R): The professional organisations of media do not have committed professionals to work for the cause of professionalisation of Indian media education. (A) Both (A) and (R) are true (B) Both (A) and (R) are
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Assertion (A): FM radio in India is an urban phenomenon. Reason (R): Lack of advertising revenue is one of the major reasons for the present flux in FM broadcasting in India (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is the correct explanation of (A) (C) (A)
Understanding the Urban Bias of FM Radio in India Read More »
Assertion (A): Electronic media have sidelined the traditional folk media and there is a fear of their disappearance from Reason (R): The visual element of electronic media has its ‘opium effect’ on the masses and it is but natural that traditional folk media will become a thing of the past. (A) Both (A) and (R)
Impact of Electronic Media on Traditional Folk Forms Read More »
Syndicates decides (A) Which news stories to publish or reject (B) Which subjects should be reported in media (C) Which news articles or features should be released to newspapers and other news organisations (D) Which copy of Press Information Bureau should reach news media and which should not Correct Ans: (C) Explanation: In mass media,
Syndicates decides Read More »
The widely used writing technique for an interview copy is (A) descriptive (B) anecdotal (C) interrogative (D) metaphorical Correct Ans: (A) Explanation: In journalism, especially when crafting interview copy, descriptive writing stands out as the most widely used and effective technique. This style allows reporters to paint a clear and vivid picture of the setting,
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Who developed the method of ‘Reading Ease Score’ as related to news agency copy? (A) Robert Gunning (B) Charles Brown (C) C D Mac Dougall (D) Rudolf Flesch Correct Ans: (D) Explanation: Rudolf Flesch developed the Reading Ease Score, a groundbreaking method that changed how writers evaluate readability. He aimed to help journalists and news
Who developed the method of ‘Reading Ease Score’ as related to news agency copy? Read More »
Image transfer onto the rubber blanket is done in printing (A) rotary (B) offset (C) gravure (D) screen Correct Ans: (B) Explanation: Offset printing clearly stands out as the most efficient and reliable technique for high-quality print production. In this method, the printer first creates an image on a metal plate. Then, instead of pressing
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