The number of agate lines of advertising printed in a specific period is known as (A) Linage (B) Kerning (C) Label head (D) Jim dash Correct Ans: (A) Explanation: Linage refers to the total number of agate lines used for advertising in newspapers or magazines within a specific period. Advertisers and publishers measure linage to […]
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The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D) Two-way communication Correct Ans: (D) Explanation: The key feature of marketing communication is two-way communication, which enables interaction between brands and consumers. Unlike traditional one-way advertising, this approach encourages feedback, engagement, and dialogue. Therefore, businesses can understand consumer needs and
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Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans: (B) Explanation: Theme advertisements primarily use emotional appeal to engage audiences and build strong connections. These ads focus on feelings rather than direct product promotion, making them more impactful. Therefore, brands use emotions like happiness, nostalgia, love,
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Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct Ans: (D) Explanation: Scheme advertising focuses on consumer promotion, aiming to attract buyers by offering special deals, discounts, or incentives. Companies use this strategy to boost sales, encourage brand loyalty, and influence purchasing decisions. Therefore, it plays a crucial role
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Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless Act Correct Ans: (A) Explanation: Publishing or telecasting controversial advertisements is a PR tactic aimed at capturing public attention and sparking discussions. Brands and organizations use controversy to create buzz, making their message more memorable. Therefore, such
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Frequency range of FM Broadcast is (A) 80 MHz – 110 MHz (B) 88 MHz – 110 MHz (C) 80 MHz – 108 MHz (D) 88 MHz – 108 MHz Correct Ans: (D) Explanation: FM (Frequency Modulation) radio operates within the 88 MHz – 108 MHz frequency range. This spectrum ensures high-quality audio transmission with
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A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response downturn (D) Response entropy Correct Ans: (A) Explanation Response decay refers to the gradual decline in consumer engagement with advertisements over time. Initially, ads attract attention and generate interest. However, repeated exposure leads to diminishing returns, meaning
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One way news flow leads to (A) Modernisation (B) Globalisation (C) Cultural Imperialism (D) Morality Imposition Correct Ans: (C) Explanation: One-way news flow refers to the imbalance in global media distribution, where powerful nations dominate the flow of information. This dominance often results in cultural imperialism, where the values, ideologies, and lifestyles of dominant cultures
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