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The key element of ‘minimax’ programming philosophy is

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The key element of ‘minimax’ programming philosophy of electronic media is (A) relentless search for audience (B) relentless search for programmes (C) relentless search for funding (D) relentless search for multiple partnerships Correct Ans: (A) In electronic media, minimax programming plays a crucial role in shaping content strategies. At its core, this programming philosophy focuses […]

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A sketch writer is different from a

Leave a Comment / Journalism, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

A sketch writer is different from a (A) political columnist (B) witty information supplier (C) backbencher (D) rare visitor to the press gallery Correct Ans: (A) A sketch writer plays a unique role in the field of journalism, especially in political reporting. Unlike a political columnist, who focuses on in-depth analysis, ideologies, and arguments, a

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According to H.J. Gans, the suitability of an event makes it

Leave a Comment / Journalism, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

According to H.J. Gans, the suitability of an event makes it (A) Insignificant (B) Negative (C) Unbalancing (D) Newsworthy Correct Ans: (D) In journalism, not every event becomes news. According to H.J. Gans, an event’s suitability plays a major role in making it newsworthy. He explained that editors and journalists often rely on a set

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The rolling news format was popularised by

Leave a Comment / Journalism, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The rolling news format was popularised by (A) Doordarshan (B) BBC (TV) (C) CNN (D) ABC Correct Ans: (C) The rolling news format transformed television journalism. CNN, short for Cable News Network, played a key role in making this style popular. Unlike traditional formats, rolling news offers continuous updates without waiting for fixed news bulletins.

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Newsrooms are also subject to division of labour, a form of

Leave a Comment / Journalism, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Newsrooms are also subject to division of labour, a form of (A) Cognitive assessment (B) Non-control (C) Generalisation (D) Bureaucratisation Correct Ans: (D) In the field of journalism, the division of labour in newsrooms reflects a classic form of bureaucratisation. Newsrooms, much like any large organisation, require structure to function smoothly. Hence, roles are distributed

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Tie-backs in news reports are used to

Leave a Comment / Journalism, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Tie-backs in news reports are used to (A) obtain credibility to a story (B) find a correct attribution (C) be truthful and objective (D) refresh readers’ memory Correct Ans: (D) In journalism, tie-backs in news reports play a crucial role. They are used specifically to refresh the reader’s memory. Since news stories often cover ongoing

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For U.S. Journalists, the ideal basis of news reliability is

Leave a Comment / Journalism, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

For U.S. Journalists, the ideal basis of news reliability is (A) Triangulation (B) Advocacy (C) Saleability (D) Authority Correct Ans: (A) U.S. journalists prioritize triangulation as the ideal basis for ensuring news reliability. This process involves cross-verifying information from multiple independent sources before presenting it to the public. As a result, triangulation helps maintain accuracy,

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The audience appreciation measurement is limited to

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The audience appreciation measurement is limited to(A) Newspapers(B) Magazines(C) Digital appliances(D) Electronic mediaCorrect Ans: (D) Audience appreciation measurement plays a vital role in understanding how people receive and respond to media content. However, this method of analysis is primarily limited to electronic media. This includes platforms such as television, radio, and digital streaming services. To

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