The rolling news format was popularised by
(A) Doordarshan
(B) BBC (TV)
(C) CNN
(D) ABC
Correct Ans: (C)
The rolling news format transformed television journalism. CNN, short for Cable News Network, played a key role in making this style popular. Unlike traditional formats, rolling news offers continuous updates without waiting for fixed news bulletins. This approach made news more immediate, accessible, and dynamic.
CNN introduced this format in 1980. Back then, most networks aired news only at specific times. But CNN took a different route. It chose to air news 24/7, providing real-time coverage of events as they happened. As a result, viewers could stay informed at any hour.
This strategy proved highly effective, especially during breaking news. For instance, CNN’s live coverage of the Gulf War in 1991 showcased the power of rolling news. People across the globe turned to CNN for updates. Hence, the network gained immense trust and credibility.
Furthermore, the rolling format allows reporters to deliver updates in phases. They can begin with early reports, add more details later, and include expert opinions as stories develop. Consequently, the audience receives a complete and evolving picture over time.
Additionally, this model supports live interviews, on-ground reporting, and expert panels, all in one segment. Thus, it keeps the audience engaged and informed without delay.
In conclusion, CNN didn’t just create a new format—it changed how the world consumes news. Its rolling news format set the standard for modern TV journalism. Therefore, CNN holds credit for shaping the fast-paced news culture we see today.
