Assertion (A): Cross-media ownership in India is a reflection of global trend in the media industry. Reason (R): The Indian government is unable to withstand the pressure from multinational companies to legislate against media monopoly. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the […]
Cross-Media Ownership and Its Global Reflection Read More »
Assertion (A): In media research, the biological and psychological characteristics of respondents change during the course of a study. Reason (R): The respondents may grow older or become tired and their responses change during a long research project. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R)
Respondent Variability in Media Research Read More »
Assertion (A): The advertising industry in India has of late acquired international character. Reason (R): The collaborative arrangements with big multinational advertising agencies have brought them a global competitive edge. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C)
Global Nature of Indian Advertising Industry Read More »
Assertion (A): Educational communication in India is a sage of unlimited success. Reason (R): The UGC funded MMRCs are functioning in several States to popularize educational programmes through audio-visual media. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C)
Evaluating the Success of Educational Communication in India Read More »
Assertion (A): News is news because it is news. Reason (R): No one tells the audience that news is the selective version of the event that has taken place. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)
Understanding the Nature of News and Its Selectivity Read More »
Assertion (A): Public opinion polls conducted by Indian media houses lack professionalism. Reason (R): Because Indian publics have no consistent opinions nor the media houses enough resources. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true,
Public Opinion Polls in Indian Media: An Analysis Read More »
Assertion (A): Democracy in India is in peril because of mass media. Reason (R): With too many regional satraps controlling regional media, naturally regional issues dominate regional media. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is
Evaluating Media Influence on Indian Democracy Read More »
Assertion (A): The live telecast of legislative proceedings has made the issue of contempt of legislatures irrelevant. Reason (R): When people ask or true democracy through pressure groups, the people’s representatives have their own selfish goals to go for such a measure. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R)
Relevance of Contempt of Legislatures in the Era of Live Telecasts Read More »
