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When studies are used to measure a company’s position, it is

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

When studies are used to measure a company’s position, it is called Correct Ans: (C) Explanation:A public-relations audit helps organizations understand how people see them. Companies use this method to assess their image among the public, employees, clients, and media. Rather than guessing, they rely on structured research and direct feedback. This audit often includes […]

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Bluetooth is a

Leave a Comment / Dec 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Bluetooth is a Correct Ans: (A) Explanation:Bluetooth serves as a brand name for a wireless communication standard. Instead of referring to a device or service, it identifies a specific type of short-range wireless technology. Developers introduced the name to make the concept easier to promote and recognize worldwide. Interestingly, they drew the name from King

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respondents are shown the front page, are asked they remember

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

When the respondents are shown the front page or the cover page of a publication with the name blacked out and are asked whether they remember, reading that particular issue is called Correct Ans: (B) Explanation:Masked recall plays a key role in audience memory testing. Researchers use it when they want to find out whether

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Admass in an ad campaign is for

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Admass in an ad campaign is for Correct Ans: (A) Explanation:Advertisers use the term admass to describe the specific group of people they aim to influence through a campaign. This group is the target audience—the individuals most likely to respond positively to the message, product, or service. Rather than broadcasting to everyone, ad campaigns focus

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Research done after the event is known as

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Research done after the event is known as Correct Ans: (A) Explanation:Researchers use the Ex Post Facto method when they want to study something that has already happened. Instead of controlling variables or manipulating conditions, they look back at past events to find connections between causes and outcomes. For example, imagine a study on how

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The first film production studios are known as

Leave a Comment / Dec 2014 (III), Film and visual communication, MCQ (Question-Answer), UGC-NET (Paper III) /

The first film production studios are known as Correct Ans: (B) Explanation:Filmmakers called the earliest movie production spaces factory studios for good reason. These studios ran like industrial units. They produced films quickly, systematically, and in large numbers—just like factories manufactured goods. As the demand for motion pictures rose, filmmakers needed a space where they

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Williams Latane’s work is associated with

Leave a Comment / Dec 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Williams Latane’s work is associated with Correct Ans: (A) Explanation:William Latane exposed a hidden truth about how people behave in groups. He showed that individuals often reduce their effort when they work in teams. Psychologists call this pattern social loafing. To prove it, Latane conducted a simple yet powerful experiment. He asked participants to clap

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