Ambisonics is also known as Correct Ans: (C) Explanation:Ambisonics refers to an advanced audio technology. Most people recognize it as surround sound. This system captures and plays sound in a 360-degree field. It places listeners right in the middle of the action. As a result, they feel immersed, whether watching a movie or playing a […]
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Using existing structure in public spaces in advertising is known as Correct Ans: (D) Explanation:Advertisers constantly search for new ways to catch attention. One of the most creative approaches is ambient advertising. It involves placing ads in unusual locations or using existing public structures. These ads appear where people least expect them—on staircases, benches, elevators,
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The careful organization of Website’s contents into hierarchical (or sequential) order, it is described as Correct Ans: (C) Explanation:Every successful website depends on clear structure. That’s why web designers rely on information architecture. It refers to the thoughtful organization of content so users can easily find what they need. When done well, it creates a
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In the ‘circuit of culture’, Stuart Hall identified five component elements. Four of these component elements are: Production, Consumption, Regulations and Signification. What is the fifth component? Correct Ans: (D) Explanation:Stuart Hall’s circuit of culture offers a powerful tool to analyze how media and meaning work in society. He identified five components that interact with
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Audiophile means Correct Ans: (C) Explanation:An audiophile refers to someone who is extremely passionate about sound, especially music played with high clarity. Unlike casual listeners, audiophiles don’t just enjoy songs—they actively seek the purest, richest audio experience possible. They often invest in top-tier equipment like high-fidelity speakers, turntables, and lossless audio formats. However, being an
The influential theorist of dependency made a distinction between world systems and mini-systems. Correct Ans: (A) Explanation:Immanuel Wallerstein stands out as a key figure in modern social theory. He introduced the concept of world systems and mini-systems to explain global inequalities. Instead of viewing each country as isolated, he urged scholars to examine how economies
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Joseph Luft and Harrington Ingham deviced Johari Window of Human Communication with four chambers or windows. Which among the following is not the window suggested by them? Correct Ans: (D) Explanation:Joseph Luft and Harrington Ingham created the Johari Window model to explain how individuals understand themselves and others in communication. They organized this model into
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Who said “media is used by an individuals to connect or disconnect themselves from others”? Correct Ans: (A) Explanation:Franklin John Henrilp introduced a powerful idea: individuals use media not just for information or entertainment but to manage their social interactions. His quote highlights a personal and psychological function of media. Depending on their mood, people
