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Another communication’ is

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

Another communication’ is (A) receiver-centric (B) sender-centric (C) channel-centric (D) technology-centric Correct Ans: (A) Explanation:The term ‘Another Communication’ challenges the traditional sender-centric model of communication. Instead of prioritizing the sender’s intent or the message itself, this model places the receiver at the center of the communication process. It emphasizes how audiences actively interpret, engage with, […]

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pleasure results from particular relationship between meanings and

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 In communication, pleasure results from a particular relationship between meanings and _______. (A) contentions (B) power (C) manipulation (D) isolation Correct Ans: (B) Explanation:In communication, pleasure often emerges from how audiences interpret meanings in relation to power structures. Meaning is not produced in a vacuum. Instead, it interacts with power—social, cultural, political, or economic—to shape

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In semiotics, smoke is considered as

Leave a Comment / July 2016 (II), UGC-NET (Paper II) /

In semiotics, smoke is considered as (A) vertical communication (B) horizontal communication (C) circular communication (D) indexial communication Correct Ans: (D) Explanation:In semiotics, smoke serves as a classic example of indexical communication. This type of communication relies on signs that have a direct, causal, or physical connection with what they signify. Charles Sanders Peirce, a

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What contributed for emergence of specialized media audience.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Factor of___________ has contributed for the emergence of a specialized media audience. (A) localisation (B) culture (C) personal mobility (D) work pressure Correct Ans: (C) Explanation:Personal mobility directly led to the emergence of specialized media audiences. When people became more mobile, their access to media shifted. They started using portable devices, such as smartphones and

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Magazines have well-defined formats to reach out to

Leave a Comment / July 2016 (II), Newspapers & Magazines, UGC-NET (Paper III) /

Magazines have well-defined formats to reach out to (A) conflicting interests (B) competing editors (C) TV news produces (D) select audiences Correct Ans: (D) Explanation:Magazines always aim to engage select audiences. They use well-defined formats to create consistency and appeal. This includes layout design, recurring sections, tone, and visuals. These choices help shape a unique

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Inner margin of a book or document refers to

Leave a Comment / July 2016 (II), Print Media, UGC-NET (Paper II) /

 Inner margin of a book or document refers to (A) foot note (B) colophon (C) gutter (D) swash Correct Ans: (C) Explanation:Designers call the inner margin of a book the gutter. It refers to the space between two pages near the spine. Publishers include it in layouts to prevent text from vanishing into the binding.

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Embedded journalism is considered as a type of

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Embedded journalism is considered as a type of (A) military offensive (B) advertising (C) categorisation of news (D) news management Correct Ans: (A) Explanation:The passage of media into military zones under strict control defines embedded journalism. The military introduced this practice prominently during the Iraq War in 2003. Embedded journalists travel with combat units, which

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Evolution of Risk and Crisis Communication in Environmental Contexts

Leave a Comment / Dec 2015 (III), Development Communication, UGC-NET (Paper III) /

Read the passage and answer questions The use of oral and written communication techniques can be dated as far back as human existence and were used to communicate a variety of needs, wishes, commands, and information, including the types of risks humans were exposed to and as a means to warn of impending crises However,

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