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Challenges in Experimental Research in Mass Communication

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Assertion (A): Some research techniques like experimental research are not popular in Indian mass communication. Reason (R): Most researchers are not familiar with experimental research; they avoid using the metho(D) Correct Ans: (A) Explanation:In Indian mass communication academia, experimental research remains underutilized despite its proven effectiveness in testing cause-and-effect relationships. This supports the assertion (A) […]

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Advertising Effectiveness and the Role of Pre-Testing

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The pre-tests and pilot tests for advertisements are done in artificial surrounding, hence, the effectiveness cannot be determined. Correct Ans: (B) Explanation:Many brands invest heavily in advertising, expecting it to boost awareness, sales, and loyalty. Yet, not all campaigns deliver the

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Format vs. Content: Shifting Priorities in Modern Newspapers

Leave a Comment / Dec 2014 (III), Journalism, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Now-a-days format is dominating the newspapers instead of content and hence ethics are less observed by editors. Reason (R): Readers want good content than good lay-out, and hence newspapers must focus on content than format. Correct Ans: (D) Explanation:In today’s media landscape, newspaper design has undoubtedly evolved. Editors and publishers increasingly invest in

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Understanding the Evolution of Writing in Mass Communication

Leave a Comment / Dec 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Different forms of writing have emerged as different channels of mass communication have different ways of expression. Reason (R): The purpose of writing is to explain a point of view, and different forms of writing are only used to confuse the media user. Correct Ans: (C) Explanation:Different writing forms have evolved to meet

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Role of Balanced Communication in Preventing Conflicts

Leave a Comment / Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Conflicts arise among individuals when there is an imbalance in interpersonal communication.  Reason (R): If people take care of communication by using good language, conflicts subside. Correct Ans: (A) Explanation:Conflicts often stem from poor interpersonal communication. When individuals fail to exchange their thoughts clearly or respectfully, misunderstandings easily arise. Such imbalances create emotional

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In order to have credibility of a news item, reporters use sources.

Leave a Comment / Dec 2014 (III), Journalism, MCQ (Question-Answer), UGC-NET (Paper III) /

 In order to have credibility of a news item, reporters use sources. It is known as Correct Ans: (A) Explanation:To build trust with their readers, reporters consistently use attribution when presenting information. Attribution refers to the practice of identifying the source of a news item or fact. This process allows journalists to anchor their claims

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The edition/uploading centre of dot com publication is _ the focus of

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), New Media, UGC-NET (Paper III) /

The edition/uploading centre of dot com publication is ________. Hence, the focus of content shifts. Correct Ans: (C) Explanation:Dot com publications rely heavily on mobile uploading centres, which drastically change how and where content gets created and shared. Unlike traditional media outlets with static newsrooms or printing hubs, digital platforms empower journalists and content creators

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Theatre is an example of:

Leave a Comment / Dec 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Theatre is an example of: Correct Ans: (D) Explanation:Theatre illustrates the concept of synopticism, where many individuals observe a few. This term contrasts with panopticism, which describes a system where a few observe the many, such as in prisons or surveillance settings. In a theatrical environment, a small group of actors performs for a large

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