Match List-I with List-II: List – I (Punch Line) List – II (Product) (a) Celebrate the beauty of life 1. Amba Shakti TMC Bars (b) Future Relies on 2. Malabar-Gold (c) Apna Liye Apnoke Liye 3. Mercedes-Benz (d) The Best Knows No Alternative 4. Honda Codes: (a) (b) (c) (d) (A) 2 1 4 3 […]
Matching Iconic Punchlines with Their Respective Brands Read More »
Match List-I with List-II: List – I (Book) List – II (Writer) (a) Chitra 1. Bankim Chandra Chatterjee (b) Devdas 2. Rabindra Nath Tagore (c) Durgesh Nandini 3. Sarat Chandra Chatterjee (d) Gandevata 4. Tara Shankar Bandopadhyay Codes: (a) (b) (c) (d) (A) 2 3 1 4 (B) 4 3 1 2 (C) 2 3
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Match List-I with List-II: List – I (Tagline) List – II (TV News Channel) (a) Khabar Hamari 1. ABP News Faisala Tumhara (b) Rasthra Pratham 2. Live India (c) Aapko Rakhe Aage 3. Aaj Tak (d) Sabse Tej 4. Sudarshan News Codes: (a) (b) (c) (d) (A) 4 1 3 2 (B) 3 2 4
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Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance of its effect. Reason (R): The answer to the problem lies in educating the PR campaigners and a change of their minds is possible. Correct Ans: (A) Explanation: Many public relations campaigns in India are launched without solid research. This
Research is Crucial to Effective Public Relations Campaigns Read More »
Assertion (A): Theories of social change emphasize that individual must change to bring in positive change in society. Reason (R): In traditional societies, individual change depends on various factors and traditional values influence the individual. Correct Ans: (A) Explanation: The theories of social change consistently stress that real progress begins at the individual level. Without
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Assertion (A): The Government Control of Television is justified in the age of information explosion, and the TV channels often distort news for TRP ratings. Reason (R): Distortion of news by TV channels cannot be an alibi for Government control of TV as it leads to suppression of news. Correct Ans: (A) Explanation: In today’s
Government Control of Television: A Justified Measure or Suppression? Read More »
Assertion (A): After the failure of quantitative research methods to investigate the social problems, the communication scholars are now turning to qualitative methods such as ‘participant observation’. Reason (R): The methods are not responsible for failure; it is the shallow knowledge of the scholars that is responsible for the dismal performance of communication research. Correct
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Assertion (A): Professionalism among journalism practitioners is rarely found nowa- days as the profession has become a hobby for the new entrants. Reason (R): The new entrants do not have role models to follow, and hence their lack of professionalism cannot be faulted. Correct Ans: (B) Explanation: Today, many critics believe professionalism in journalism is
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