Assertion (A): Most communication research studies are considered as lopsided. Reason (R): The studies mainly focus on media exposure, but not on the internalisation of contents. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) […]
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Assertion (A): Public relations is a corporate strategy of mind management. Reason (R): It is a profession based on truth, knowledge and accurate communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false.
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The Elaboration Likelihood Model (ELM) examines: (A) the ways in which people are persuaded (B) the ways in which people are provoked (C) the ways in which people are motivated (D) the ways in which people are misguided Correct Ans: (A) Explanation:The Elaboration Likelihood Model (ELM) explains how people respond to persuasive messages. Richard Petty
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Section 499 of the Indian penal code contains the criminal law related to: (A) contempt of court (B) defence of India (C) official secrets (D) defamation Correct Ans: (D) Explanation:Section 499 of the Indian Penal Code (IPC) deals with criminal defamation. It protects a person’s reputation by making defamation a punishable offense under criminal law.
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The alternative (theoretical) model of news sequence is: (A) events, news criteria, news report, news interest (B) news interest, news criteria, events, news report (C) news report, events, news criteria, news interest (D) news criteria, news interest, events, news report Correct Ans: (B) Explanation:The alternative (theoretical) model of news sequence begins with news interest, not
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The first act of the screenplay is known as: (A) intro (B) first point (C) prologue (D) set up Correct Ans: (D) Explanation:In screenwriting, the first act is known as the set-up because it lays the groundwork for the entire story. Writers use this act to introduce the main characters, the world they live in,
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The film movement of neo-realism began with: (A) Roberto Rossellini (B) Vittario De Sica (C) Cesare Zavattini (D) Arthur Bannister Correct Ans: (A) Explanation:Roberto Rossellini initiated the neo-realist film movement with his landmark 1945 film Rome, Open City. This movement emerged in post-World War II Italy, reflecting the struggles, hopes, and raw reality of everyday
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John Grierson coined the term: (A) ‘feature film’ (B) ‘documentary’ (C) ‘short feature’ (D) ‘drama of life’ Correct Ans: (B) Explanation:John Grierson coined the term ‘documentary’ in the 1920s, forever changing how we understand non-fiction films. He first used the word in a review of the film Moana by Robert Flaherty, praising its realistic portrayal
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