The data and instructions for a computer are known as: (A) hardware (B) software (C) malware (D) programmer Correct Ans: (B) Explanation:Software refers to the set of instructions and data that direct a computer to perform specific tasks. Unlike hardware, which includes the physical components of a computer system, software exists intangibly and functions as […]
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‘The post-test only control group design’ is amenable to the application of: (A) ANOVA (B) t-test (C) Chi-square test (D) Partial Correlation Correct Ans: (B) Explanation:The post-test only control group design is a true experimental research method where two groups are compared—one receives a treatment, while the other acts as a control. Importantly, researchers measure
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Aerial advertising is a form of: (A) print media (B) in-house advertising (C) electronic advertising (D) out-door advertising Correct Ans: (D) Explanation:Aerial advertising is a unique and attention-grabbing form of outdoor advertising that uses aircraft to deliver promotional messages. Typically, advertisers employ banners towed by planes, skywriting, or blimps with branded visuals to reach large
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When a set of commercials or announcements is to be written and if it generates a lengthy copy, it is called: (A) donut copy (B) core copy (C) modulated copy (D) open copy Correct Ans: (A) Explanation:A donut copy refers to a special format used in writing commercials or announcements, especially in broadcast advertising. It
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The techniques of scheduling media that involves purchasing a large amount of space is called: (A) Media Concentration theory (B) Media Dominant theory (C) Media Monitoring theory (D) Media Effects theory Correct Ans: (B) Explanation:Media Dominant Theory refers to a strategic media scheduling approach that involves purchasing large volumes of ad space or airtime. This
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The test that involves placing two versions of an advertisements in the same issue of newspaper is called: (A) Split-run test (B) Gall-up-Robinson impact test (C) Daniel-starch test (D) Perlson-Influence test Correct Ans: (A) Explanation:The split-run test is a method advertisers use to evaluate the effectiveness of different versions of an advertisement. In this test,
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The Freudian concept of ‘The desire to see the unseeable’, is one of the leading arguments behind the nature of the pleasure of the media text. It is called: (A) Minia (B) Scophophillia (C) Hydrofobia (D) Hyper-reality Correct Ans: (B) Explanation:Scopophilia, a Freudian concept, explains the audience’s deep psychological attraction to visual media. It represents
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The rights granted under Article 19 of the Indian constitution are available to: (A) corporate persons only (B) legal persons only (C) Indian citizens only (D) non-Indians also Correct Ans: (C) Explanation:Article 19 of the Indian Constitution guarantees a set of fundamental freedoms, including freedom of speech and expression, assembly, association, movement, residence, and profession.
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