Match the following: (List I- Concept/Model) (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change agent (ii) Robert McNamara (c) Modernising variables (iii) Ryan and Gross (d) Integrated rural development (iv) E.M. Rogers Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (i) (C) (i) (ii) (iii) […]
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Match the following: (List I- Experimenter) (List II- Country of research) (a) Frey (i) India (b) E.M. Rogers (ii) Kenya (c) J. Kronenburg (iii) Turkey (d) Paul Neurath (iv) Columbia Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (ii) (iii) (i) (C) (ii) (iii) (iv) (i) (D) (iii) (iv) (ii) (i)
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Match the following: (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz (b) Voter study (ii) C. I. Hovland (c) Influence of opinion leaders (iii) Joseph T. Klapper (d) Limited persuasive effect of media (iv) P. Lazarsfeld Codes: (a) (b) (c) (d) (A) (iv) (ii) (i) (iii) (B) (iii) (i) (ii) (iv)
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Match the following: (List I- Authors) (List II- Concept) (a) E.F. Schumaker (i) Popular participation in development (b) Julius Nyrere (ii) Change in power relations for development (c) Mahatma Gandhi (iii) Intermediate technology (d) Robert Hornik (iv) Basic needs fulfilment Codes: (a) (b) (c) (d) (A) (ii) (iv) (iii) (i) (B) (iii) (i) (iv) (ii)
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Identify the correct sequence of Analogue Visual images. (A) Infinite gradation of tone, colour, hue and grain (B) Colour, hue, infinite gradation of tone and grain (C) Hue, infinite gradation of tone, grain and colour (D) Grain, colour, hue and infinite gradation of tone Correct Ans: (A) Explanation:The correct sequence of analogue visual images is
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Identify the correct chronological order of books written by Journalists. (A) A witness to an era, The Judgement, India after Gandhi, Ink in my Veins (B) The Judgement, A witness to an era, India after Gandhi, Ink in my Veins (C) A witness to an era, The Judgement, Ink in my Veins, India after Gandhi
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Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky (B) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw (C) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm (D) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson Correct Ans: (A) Explanation:The correct chronological order of the
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Identify the correct chronological sequence of readability formula developers. (A) Flesch, Gray and Leary, Vogel and Washburne, Lively and Pressey (B) Gray and Leary, Lively and Pressey, Vogel and Washburne, Flesch (C) Flesch, Lively and Pressey, Vogel and Washburne, Gray and Leary (D) Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch Correct Ans:
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