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‘Enlightened self-interest’ is the notion behind

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

‘Enlightened self-interest’ is the notion behind (A) Risk management (B) Event management (C) Corporate social responsibility (D) Publicity campaigns Correct Ans: (C) Explanation: The idea of enlightened self-interest plays a crucial role in corporate social responsibility (CSR). It suggests that companies should act ethically and contribute to society while also benefiting themselves. Instead of focusing […]

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The process school of communication leans heavily on

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The process school of communication leans heavily on (A) Linguistics (B) Applied arts (C) Semiotics (D) Social sciences Correct Ans: (D) Explanation: The process school of communication focuses on how messages move between senders and receivers. It emphasizes cause-and-effect relationships in communication. This approach studies how people encode, transmit, and decode messages in different contexts.

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In communication, redundancy has

Leave a Comment / Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

In communication, redundancy has (A) Highest predictability (B) Lowest predictability (C) Balanced predictability (D) Imperfect predictability Correct Ans: (A) Explanation: Redundancy in communication refers to the repetition of information to ensure message clarity. It helps reduce misunderstandings by making messages more predictable. Among the given options, redundancy has the highest predictability because repeated elements reinforce

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Central to the uses and gratifications approach would be

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders  Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based

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The main purpose of asymmetric two-way model of public relations

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

The main purpose of asymmetric two-way model of public relations is (A) Distortion of facts (B) Scientific persuasion (C) Personality promotion (D) Discourage competition  Correct Ans: (B) Explanation: The asymmetric two-way model in public relations aims to persuade the audience using research and strategic communication. James E. Grunig and Todd Hunt introduced this model as

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_________ is considered as a mechanical medium.

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

_________ is considered as a mechanical medium. (A) Book (B) Newspaper (C) Television (D) Puppetry  Correct Ans: (C) Explanation: Television is a mechanical medium because it depends on electronic and mechanical systems for broadcasting. Unlike print media, it does not rely on manual printing methods. Instead, it uses signal transmission, video processing, and broadcasting technologies

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Who first described mass media as a culture industry?

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of

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The functional analysis approach in communication is related to

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The functional analysis approach in communication is related to (A) Personal influence approach (B) Mass culture approach (C) Persuasive technology approach (D) Social systems approach Correct Ans: (D) Explanation: The functional analysis approach in communication is closely linked to the social systems approach. This perspective examines how communication and media function within society to maintain

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