‘Enlightened self-interest’ is the notion behind

(A) Risk management

(B) Event management

(C) Corporate social responsibility

(D) Publicity campaigns

Correct Ans: (C)

Explanation:

The idea of enlightened self-interest plays a crucial role in corporate social responsibility (CSR). It suggests that companies should act ethically and contribute to society while also benefiting themselves. Instead of focusing only on profit, businesses that adopt CSR build long-term success by gaining public trust.

Companies engage in CSR by supporting environmental causes, improving labor conditions, and investing in local communities. By doing so, they create a positive brand image, attract loyal customers, and enhance employee satisfaction. This approach helps businesses sustain growth while making a meaningful social impact.

For example, when a company reduces pollution or donates to education, it strengthens its public reputation. Customers prefer brands that align with their values, leading to higher sales and brand loyalty. Employees also feel more engaged when they work for a socially responsible company, which boosts productivity and retention.

Moreover, governments and investors favor companies with strong CSR policies. Businesses that ignore social responsibility may face legal issues or public backlash. Therefore, enlightened self-interest ensures that companies remain both profitable and ethical.

In conclusion, corporate social responsibility is rooted in enlightened self-interest. Companies that balance profit with positive social impact gain long-term benefits while helping society thrive.