‘Enlightened self-interest’ is the notion behind

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

‘Enlightened self-interest’ is the notion behind (A) Risk management (B) Event management (C) Corporate social responsibility (D) Publicity campaigns Correct Ans: (C) Explanation: The idea of enlightened self-interest plays a crucial role in corporate social responsibility (CSR). It suggests that companies should act ethically and contribute to society while also benefiting themselves. Instead of focusing […]

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