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Stages of Information Processing Theory

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Find out the correct sequence of the stages identified in the information processing theory. (A) Attention, comprehension, acceptance, retention, action (B) Comprehension, acceptance, retention, attention, action (C) Attention, acceptance, comprehension, retention, action (D) Attention, action, comprehension, acceptance, retention  Correct Ans: (A) Explanation: The information processing theory explains how individuals receive, interpret, and respond to messages. […]

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Chronological Order of Press Council of India Chairpersons

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Media Law & Ethics, UGC-NET (Paper III) /

Identify the correct sequence of the following Chairpersons of the Press Council of India: (A) Justice T.S. Rajagopala Iyengar, Justice P. B Sawant, Justice G.N. Ray, Justice Markandeya Katju (B) Justice P. B Sawant, Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar (C) Justice G.N. Ray, Justice Markandeya Katju, Justice T.S. Rajagopala Iyengar,

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Chronological Order of Major News Agencies

Leave a Comment / June 2012 (III), MCQ (Question-Answer), News Agency, UGC-NET (Paper III) /

Find out the correct chronological sequence of the following news agencies: (A) Havas, Reuters, United Press International, Bloomberg (B) Reuters, Havas, Bloomberg, United Press International (C) Bloomberg, Havas, Reuters, United Press International (D) United Press International, Reuters, Bloomberg, Havas Correct Ans: (A) Explanation: News agencies have always played a crucial role in global journalism by

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Chronological Order of Major Indian Television Networks

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Find out the correct chronological sequence of following television networks of India: (A) Star, Zee, Sony, Doordarshan (B) Doordarshan, Star, Zee, Sony (C) Sony, Zee, Doordarshan, Star (D) Zee, Star, Doordarshan, Sony Correct Ans: (B) Explanation: Indian television has evolved significantly over the decades. Doordarshan, India’s first television network, started in 1959 and became a

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Why Do Many New Brands Fail Every Year?

Leave a Comment / Advertising and Marketing Communication, June 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): Every year a large number of new brands fail and thus die. Reason (R): Brands survive only when they have functional value. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false.

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Scope of Communication Research Beyond Transmission Model

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Assertion (A): Communication Research is only confined to the elements of transmission model. Reason (R): No fund is available to explore the new areas of communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R)

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Does Indian Television Serve the Common People?

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Assertion (A): The television in India does not cater to the needs of the common people. Reason (R): All the television channels are owned by the rich and powerful persons. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)

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Challenges of Community Radio Stations in India

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Radio, UGC-NET (Paper III) /

Assertion (A): The community radio stations are not yielding the kind of results that the protagonists had expected. Reason (R): No feasibility study was done before establishing the community radio stations. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C)

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