The metaphor of a wired universe interlinked by a network of computers was popularised by (A) Al Gore (B) Wilbur Schramm (C) Jacobson (D) George Gerbner Correct Ans: (A) Explanation: Al Gore played a key role in popularizing the metaphor of a wired universe, describing an interconnected world of computers linked through digital networks. He […]
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Fiske and Hartley have identified the concept of (A) Community radio (B) Bardic television (C) Delinquent media (D) Juvenile media Correct Ans: (B) Explanation: John Fiske and John Hartley introduced the concept of bardic television, comparing television to the role of ancient bards. In early societies, bards were storytellers who preserved cultural values, history, and
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The fitness of good test of applying chi-square to find out the association between two variables demands a minimum sample of (A) 20 (B) 30 (C) 40 (D) 50 Correct Ans: (D) Explanation: The chi-square test is a statistical method used to determine the association between two categorical variables. For the test to produce reliable
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Human simulations for research are identified as (A) Role play (B) Experimentation (C) Operation (D) Games Correct Ans: (D) Explanation: Researchers use human simulations to study behavior, decision-making, and interactions in controlled environments. Among different methods, games serve as a key tool for simulations. These structured activities allow researchers to observe participants’ responses to various
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A distinction between administrative and critical communication research was first drawn by (A) Harold Lasswell (B) Walter Lippmann (C) Paul Lazarsfeld (D) Elihu Katz Correct Ans: (C) Explanation: Paul Lazarsfeld introduced the distinction between administrative and critical communication research. His work influenced the study of mass media, shaping how scholars analyze media effects and power
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The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use of (A) Descriptions (B) Fictional narratives (C) Aesthetics (D) Quantifications Correct Ans: (D) Explanation: The positivist paradigm in mass communication research emphasizes objectivity, empirical evidence, and structured analysis. Researchers following this approach liberally use quantifications, relying on numbers, statistics, and measurable data to
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In research, language and argumentation are expected to objectivise: (A) Human experiences (B) Creativity (C) Idealism (D) Institutional norms Correct Ans: (A) Explanation: Research aims to present facts, theories, and conclusions in an objective manner. Scholars use language and argumentation to structure ideas logically and remove personal biases. This process helps in the objectivization of
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The Second Press Commission of India recommended the removal of Section 5 of (A) The Press Council Act, 1978 (B) The Official Secrets Act, 1923 (C) The Contempt of Courts Act, 1971 (D) The Press and Registration of Books Act, 1867 Correct Ans: (B) Explanation: The Second Press Commission of India examined laws affecting press
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