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Matching Public Relations Models with Their Inventors

Match List – I with List โ€“ II

(List I- Model)(List II- Inventor)
(a) Pyramid model of PR research(i) Cutlip et al
(b) Effective yardstick model(ii) Jim MacNamera
(c) Short-term and continuing model(iii) Walter Lindermann
(d) Preparation, implementation and impact model(iv) Watson
Codes:(a)(b)(c)(d)
(A)(ii)(iii)(iv)(i)
(B)(iii)(ii)(i)(iv)
(C)(i)(iv)(iii)(ii)
(D)(iv)(i)(ii)(iii)

Correct Ans: (A)

Explanation:
Public relations professionals rely on well-structured models to evaluate campaigns and guide communication strategy. Each model reflects a unique approach to assessing PR outcomes. Matching these with their creators helps clarify how the field evolved.

Letโ€™s begin with the Pyramid model of PR research. Jim MacNamara introduced this model to demonstrate how PR efforts build from outputs to outcomes. It emphasizes structured evaluation. Hence, (a) โ€“ (ii) is the correct match.

Next is the Effective Yardstick model, developed by Walter Lindermann. This model focuses on measurementโ€”especially the effectiveness of PR in shaping opinions. Therefore, (b) โ€“ (iii) fits well.

Now consider the Short-term and Continuing model. Watson introduced this concept to distinguish between immediate and ongoing PR goals. It helps in planning sustainable campaigns. Thus, (c) โ€“ (iv) matches correctly.

Lastly, the Preparation, Implementation, and Impact model comes from Cutlip et al. This model lays out a three-phase process for executing and evaluating PR efforts. So, (d) โ€“ (i) is accurate.

To summarize the correct pairs:

  • Jim MacNamara โ€“ Pyramid model
  • Walter Lindermann โ€“ Effective Yardstick
  • Watson โ€“ Short-term and Continuing model
  • Cutlip et al โ€“ Preparation, Implementation, and Impact

Understanding these models improves how we measure success in strategic communication and public relations.

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