PR-mix is a blend of PR-mix is a blend of (A) population mix (B) promotion mix (C) propaganda mix (D) Read More »
Presentation of a POP advertisement is known as Presentation of a POP advertisement is known as (A) layout (B) dummy (C) thumbnail (D) Read More »
The Gestalt theory in advertising signifies The Gestalt theory in advertising signifies (A) straight forwardness (B) totality (C) openness (D) compactness Read More »
The concept of monochromic behaviour is related to The concept of monochromic behaviour is related to (A) advertising (B) public relations (C) television Read More »
Photomatic means a series of Photomatic means a series of (A) photographs presented with a sound track. (B) storyboard drawings. Read More »
Ambient light is a Ambient light is a (A) natural light available to shoot (B) dim-night light available to Read More »
In the semiotic theory of communication, organising system signs In the semiotic theory of communication, any organising system of signs is referred to as Read More »
Satyajit Ray films had the story written by Rabindranath Tagore Which of the following Satyajit Ray films had the story written by Rabindranath Tagore? (A) Read More »