In United Kingdom, audience research for television is conducted In the United Kingdom, audience research for television is conducted by: (A) ITCA (B) BARB Read More »
A tape or film that leads to the beginning of a broadcast is called: A tape or film that leads to the beginning of a broadcast is called: (A) Read More »
A single advertisement for a number of brands or services is called: A single advertisement for a number of brands or services is called: (A) umbrella (B) Read More »
A book that contains the specimens of advertisement is called: A book that contains the specimens of advertisement is called: (A) record (B) formatter (C) Read More »
Advertising education is organised by CAM in: Advertising education is organised by CAM (Communication, Advertising and Marketing) in: (A) Germany (B) France Read More »
In the AIDA Model, the letter” I” refers to: To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter Read More »
Freebies are described as: Freebies are described as: (A) writing for jazz journalism (B) obscene stories (C) special favours Read More »
Communication audit is an examination of: Communication audit is an examination of internal and external methods of communication employed in: (A) Read More »