Research unit, ‘The Hindustan Thompson Associates’ is The research unit of the advertising agency, ‘the Hindustan Thompson Associates’ is (A) NRS (B) Read More »
The fourth stage in any public relations campaign is of: According to the British Institute of Public Relations, the fourth stage in any public relations Read More »
The Illusion of spatial distance in a two-dimensional medium is: The Illusion of spatial distance in a two dimensional medium is referred to as: (A) Read More »
The country that has the highest density of newspaper readership The country that has the highest density of newspaper readership is: (A) Sweden (B) Japan Read More »
In factor analysis, a factor is a In factor analysis, a factor is a (A) construct (B) bias (C) value (D) scale Read More »
In reception analysis, findings are not easily:  In reception analysis, findings are not easily: (A) replicable (B) convertible (C) differentiable (D) identifiable Read More »
The percentage-of-sales’ approach to advertising budgets: The percentage-of-sales’ approach to advertising budgets ties budgeting to: (A) last year’s sales (B) anticipated Read More »
The mediaperson who has written the book ‘The Island of Blood’ is: The mediaperson who has written the book ‘ The Island of Blood’ is: (A) Barkha Read More »