Author of Define Advertising Goals for Measured Advertising Results
Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A)
Category: Advertising and Marketing Communication
Placing two versions of an advertisement in the same issue is
Placing two versions of an advertisement in the same issue of a newspapers or magazine
Direct mail advertising is often referred to as
Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C)
Responses of readers to a published advertisement result in
Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power
Product advertising over a small area without damaging investment
Product advertising over a small area without damaging national investment is known as (A) Product
When products are sold using designs drawn from media products
When products are sold using designs drawn from media products, it is called (A) Promotional
Which medium is known as poor cousin of television and print?
Which medium is traditionally known as poor cousin of television and print media? (A) Out-door
Evolution of Advertising Agencies in India
Identify correct sequence of advertising agencies in (A)Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising