Consider the following statements:

Assertion (A): Traditional media are most intimate with the masses and command an immense variety of forms.

Reason (R): Traditional media are imbibed with in the socio – cultural system of the society.

Of the Statements:

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

Correct Ans: (A)

Explanation:

Both the assertion and the reason are true. Its forms like folk songs, dance, drama, and storytelling maintain a deep connection with the masses because they reflect the values, traditions, and culture of society. These forms are rooted in the socio-cultural systems, allowing them to resonate with people’s emotions and day-to-day lives. This cultural embedding makes traditional media relatable and powerful in engaging audiences.