Assertion (A): The rigidity of folk media formats for manipulation of content is a big problem for them to be used in development communication. Reason (R): Since folk media formats are inherited from one generation of practitioners to the next generation, the rigidity of the formats is an advantage for them to remain insular from […]
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Assertion (A): Folk media are now museum artifacts. Reason (R): They are unable to survive against the power of technology-propelled massmedia. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is
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In analog mass communication, contents are linear and (A) Dynamic (B) Static (C) Exploratory (D) Sensational Correct Ans: (B) Explanation: Analog mass communication follows a structured and predictable format. Unlike digital media, which allows interaction and customization, analog media presents content in a fixed, unchanging sequence. For instance, television and radio broadcasts follow a set
In analog mass communication, contents are linear and Read More »
Assertion (A): Traditional media in India are mostly mythological due to audience preference. Reason (R): Modern mass media are responsible for this as they have made audience prefer traditional media. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)
Mythological Influence on Traditional Media in India Read More »
The post-industrial society is identified with (A) Traditional media (B) Print media (C) Visual media (D) New media Correct Ans: (D) Explanation: The post-industrial society is strongly associated with new media. Unlike traditional or print media, new media enables rapid information exchange and interactive communication. It has revolutionized how people consume and share content. In
The post-industrial society is identified with Read More »
New media have facilitated the type of communication which is (A) Abstract (B) Conceptual (C) Public (D) Interactive Correct Ans: (D) Explanation: New media has revolutionized communication by making it more interactive. Unlike traditional media, which allows one-way communication, new media enables real-time engagement between users. Digital platforms, such as social media, blogs, and messaging
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Which of the following is not a traditional media? a. Wall painting b. Community singing c. Traveller’s tales d. Posters (A) a, d (B) a, c (C) a, b, d (D) a, c, d Correct Ans: (C) Explanation: Traditional media refers to long-standing methods of communication and storytelling, deeply rooted in culture and history. These
Which of the following is not a traditional media? Read More »
Assertion (A): The dominating trend in the contemporary media is that the brand manager decides what should appear and how, instead of professional in the media. Reason (R): This reflects the global trend in media management. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
The Role of Brand Managers in Contemporary Media Read More »
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