Traditional Media have fallen in disuse, how would we revive their old glory?

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Dr. Pragya Gupta

jaankari@jmcstudyhub.com
Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

Q. Traditional Media have fallen in disuse, how would we revive their old glory? (December 2022, UGC NET)

1. Foreibly teaching music and dance to little children so that they develop a habit to consume such media.

2. Use digital and social media to execute a pull strategy with the USP of our old cultural values and ethics.

3. Use academic curricula in educational institutions, that essentially include the study of such media.

4. None of the above

Correct Ans: (2)

Explanation: Reviving traditional media involves leveraging modern digital platforms and social media to highlight their unique cultural values and ethics. By using a pull strategy, traditional media can attract contemporary audiences by showcasing their timeless appeal and relevance in today’s digital age. Integrating traditional content with digital storytelling techniques can help bridge the gap between the old and new, making traditional media more appealing and accessible to younger generations.

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