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culture

The concept of valid knowledge is discussed as part of: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The concept of valid knowledge is discussed as part of:  (A) political communication (B) cultural communication (C) structural communication (D) post-structuralist communication Correct Ans: (B) Explanation:Cultural communication deals with how people from different societies exchange meanings, practices, and beliefs. In this context, the concept of valid knowledge becomes essential because it defines what a group […]

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number of problems identified by Shannon and Weaver are

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

When communication is studied, the number of levels of problems identified by Shannon and Weaver are (A) two (B) Three (C) four (D) five Correct Ans: (B) Explanation: Shannon and Weaver, two prominent communication theorists, introduced a mathematical model of communication. In their study, they identified three levels of communication problems. These problems affect how

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The Connection Between Language and Social Practices

Leave a Comment / June 2013 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): No significant code can be separated from the social practices of its users. Reason (R): Language used by people does not have any significant relationship with their routine actions and activities. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation

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Television integrates members of culture into its dominant value it is

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Because television integrates members of a culture into its dominant value system, it is referred to as (A) Mythological (B) Traditional (C) Determinative (D) Bardic Correct Ans: (D) Explanation: Television acts as a bardic medium because it integrates cultural values into a dominant value system. Since ancient bards used storytelling to pass down traditions and

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In a post-modern society, culture is

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

In a post-modern society, culture is (A) Regulated (B) Commodified (C) Traditional (D) Non-pluralistic Correct Ans: (B) Explanation: In a post-modern society, culture transforms into a commodity. It becomes something that can be bought, sold, and marketed. This process, known as commodification, turns cultural expressions into products for consumption. Media, advertising, and entertainment industries play

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The Global Craze of Social Media and Its Inclusivity

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), New Media, UGC-NET (Paper III) /

Assertion (A): The social media have become a global craze in recent times. Reason (R): Social media cut across the barriers of age, sex, culture and status. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but

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For Woolfson individual consciousness by social communication is

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

For Woolfson, individual consciousness, permeated by social communication is (A) socio-ideological (B) politico-creative (C) psycho-persuasive (D) ideo-cultural Correct Ans: (A) Explanation: Woolfson explains that individual consciousness does not develop in isolation. Instead, it emerges through continuous interaction with society. As people engage in social communication, their thoughts, beliefs, and values become shaped by dominant ideologies.

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The Changing Nature of Media-Manufactured Culture

Leave a Comment / Dec 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Media manufactured culture is transient and keep on changing. Reason (R): Mediated culture is vulgar and does not have any artistic value. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is

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