Assertion & Reason Archives

Semiology Microscopic Approach to Text Analysis

Assertion (A): Unlike mass communication, semiology prefers a microscopic approach. Reason (R): In semiology, the emphasis is on

Assertion (A): Communication has power value. Reason (R): Those who possess power of communication try to control and

Assertion (A): Time is not an important factor in television news production. Reason (R): Journalists cannot explain what

Assertion (A): A story’s duration in a newscast reflects its news-worthiness. Reason (R): Time-value is important in broadcast

Assertion (A): Beats are nothing but a strategy of rewards to journalists. Reason (R): Beats are hierarchical and

Assertion (A): Most media persons comply with the policies of respective media organisations. Reason (R): Because they fear

Assertion (A): In a consumer society, happiness is defined as a pleasure through spending. Reason (R): Because TV

Assertion (A): The line of distinction between advertising and public relations is vanishing. Reason (R): Corporate impact is