Home / Year-wise PYQ / Dec 2014 (III) / Williams Latane’s work is associated with

Williams Latane’s work is associated with

UGC-NET-Preparation_Mass-Communication-1-1536x864

Williams Latane’s work is associated with

  1. Social loafing experiment
  2. Conformity experiment
  3. Line-judging experiment
  4. Thin slices experiment

Correct Ans: (A)

Explanation:
William Latane exposed a hidden truth about how people behave in groups. He showed that individuals often reduce their effort when they work in teams. Psychologists call this pattern social loafing.

To prove it, Latane conducted a simple yet powerful experiment. He asked participants to clap or shout, sometimes alone and sometimes with others. The results shocked many. As the group grew larger, each person made less noise. Clearly, they put in less effort when others were around.

Latane didn’t stop there. He explained why this happens. When people work in groups, they often feel less responsible. They think others will pick up the slack. As a result, their motivation drops.

This discovery changed how experts think about teamwork. Managers, teachers, and media producers now build systems that assign clear roles and encourage accountability. That way, they can stop social loafing before it starts.

Therefore, the correct answer is social loafing experiment. Latane’s research taught us that group work isn’t always better—unless we manage it wisely.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

Leave a Comment

Your email address will not be published. Required fields are marked *

About JMC Study Hub

JMC Study Hub is India’s first largest and dedicated learning platform of Journalism and Mass Communication. 

Email : support@jmcstudyhub.com

Latest Post
Interview

Subscribe to Our Newsletter

Quick Revision
FOLLOW US ON FACEBOOK
Scroll to Top