The book, ‘Men, Media and Messages’ was written by
- Wilbur Schramm
- Melvin DeFleur
- William Hachten
- Everett Hagan
Correct Ans: (A)
Explanation:
The book ‘Men, Media and Messages’ was written by Wilbur Schramm, a foundational figure in the field of mass communication. Known for his groundbreaking work, Schramm helped shape media studies into a formal academic discipline.
At the heart of this book is the study of how media influence individuals and societies. Schramm explored how messages are crafted, delivered, and received. He didn’t just focus on content, but also on how audiences make meaning from messages. This made the book highly relevant, especially for students and scholars trying to understand media’s social impact.
Moreover, Schramm believed that communication wasn’t just about sending information. It was about understanding the human connection behind messages. His models, such as the Sender-Message-Channel-Receiver (SMCR) model, changed how researchers and practitioners approached media.
Importantly, the book also contributed to establishing communication as a legitimate area of academic research. Through clear examples and well-structured theory, Schramm helped bridge the gap between media practice and scholarly analysis.
Therefore, the correct answer is Wilbur Schramm. His contributions continue to influence media studies today, and ‘Men, Media and Messages’ remains a vital piece of communication literature.
