Wilbur Schramm

The Chronological Order of Key Communication Scholars

 Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky (B) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw (C) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm (D) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson Correct Ans: (A) Explanation:The correct chronological order of the […]

The Chronological Order of Key Communication Scholars Read More »

The book, ‘Men, Media and Messages’ was written by

The book, ‘Men, Media and Messages’ was written by Correct Ans: (A) Explanation:The book ‘Men, Media and Messages’ was written by Wilbur Schramm, a foundational figure in the field of mass communication. Known for his groundbreaking work, Schramm helped shape media studies into a formal academic discipline. At the heart of this book is the

The book, ‘Men, Media and Messages’ was written by Read More »

Key Concepts and Their Creators in Communication Theory

 Match the items in List-I with List-II: List – I (Concepts /Terms) List – II (Authors) (a) Frames of Reference 1. Donald Shaw and Maxwell McCombs (b) Coercion and Consent 2. Antonio Gramsci (c) Priming 3. Wilbur Schramm (d) Resonance 4. George Gerbner Codes: (a) (b) (c) (d) (A) 3 2 1 4 (B) 2

Key Concepts and Their Creators in Communication Theory Read More »

Chronological Order of Influential Books on Mass Communication

Identify the correct chronological order of the following books: (A) Mass media and National Development; The Political Economy of Growth; Communication for development: One World, Multiple Cultures; The Internet Galaxy (B) The Internet Galaxy; Communication for Development: One World; Multiple Cultures; The Political Economy of Growth; Mass Media and National Development (C) Communication for Development;

Chronological Order of Influential Books on Mass Communication Read More »

The metaphor of a wired universe interlinked by a network

The metaphor of a wired universe interlinked by a network of computers was popularised by (A) Al Gore (B) Wilbur Schramm (C) Jacobson (D) George Gerbner Correct Ans: (A) Explanation: Al Gore played a key role in popularizing the metaphor of a wired universe, describing an interconnected world of computers linked through digital networks. He

The metaphor of a wired universe interlinked by a network Read More »

The SMCR model of communication was devised by 

The source – message – channel – receiver model of communication was devised by  (A) Shannon and Weaver  (B) David Berlo  (C) Wilbur Schramm  (D) Westley and McLean Correct Ans: (B) Explanation: David Berlo devised the Source-Message-Channel-Receiver (SMCR) model of communication. This model, introduced in 1960, is widely recognized for simplifying and clarifying the process

The SMCR model of communication was devised by  Read More »

Who has defined development communication as leapfrogging

Identify the author who has defined development communication as leapfrogging centuries of under development:  (A) Nora Quebral (B) Wilbur Schramm (C) Daniel Lerner (D) Everette M Rogers. Correct Ans: (A) Explanation: Nora Quebral, a pioneering scholar, defined development communication as a means to leapfrog centuries of underdevelopment. She emphasized the role of media and communication

Who has defined development communication as leapfrogging Read More »

Antonio Gramsci and the Concept of Hegemony

Identify the association that is correct:  (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation (C) Elihu Katz – Grammatolozy (D) Antonio Gramci – Hegemony Correct Ans: (D) Explanation: Antonio Gramsci developed the concept of hegemony, which explains how ruling classes maintain power by shaping cultural norms and ideologies. Instead of using

Antonio Gramsci and the Concept of Hegemony Read More »

error: Content is protected !!

Want to crack UGC-NET Exam?

Courses out for June 2025 Exam.

Hurry up now.

Want to crack UGC-NET Exam?

Courses out for June 2025 Exam.

Hurry up now.