Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam
Tag: Wilbur Schramm
The book, ‘Men, Media and Messages’ was written by
The book, ‘Men, Media and Messages’ was written by Correct Ans: (A) Explanation:The book ‘Men, Media and Messages’
Key Concepts and Their Creators in Communication Theory
Match the items in List-I with List-II: List – I (Concepts /Terms) List – II (Authors) (a) Frames
Chronological Order of Influential Books on Mass Communication
Identify the correct chronological order of the following books: (A) Mass media and National Development; The Political Economy
The metaphor of a wired universe interlinked by a network
The metaphor of a wired universe interlinked by a network of computers was popularised by (A) Al Gore
The SMCR model of communication was devised by
The source – message – channel – receiver model of communication was devised by (A) Shannon and Weaver
Who has defined development communication as leapfrogging
Identify the author who has defined development communication as leapfrogging centuries of under development: (A) Nora Quebral (B)
Antonio Gramsci and the Concept of Hegemony
Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation