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Wilbur Schramm

The Chronological Order of Key Communication Scholars

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 Identify the correct chronological order of the following communication scholars. (A) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky (B) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw (C) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm (D) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson Correct Ans: (A) Explanation:The correct chronological order of the […]

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The book, ‘Men, Media and Messages’ was written by

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper III) /

The book, ‘Men, Media and Messages’ was written by Correct Ans: (A) Explanation:The book ‘Men, Media and Messages’ was written by Wilbur Schramm, a foundational figure in the field of mass communication. Known for his groundbreaking work, Schramm helped shape media studies into a formal academic discipline. At the heart of this book is the

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Key Concepts and Their Creators in Communication Theory

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

 Match the items in List-I with List-II: List – I (Concepts /Terms) List – II (Authors) (a) Frames of Reference 1. Donald Shaw and Maxwell McCombs (b) Coercion and Consent 2. Antonio Gramsci (c) Priming 3. Wilbur Schramm (d) Resonance 4. George Gerbner Codes: (a) (b) (c) (d) (A) 3 2 1 4 (B) 2

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Chronological Order of Influential Books on Mass Communication

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Identify the correct chronological order of the following books: (A) Mass media and National Development; The Political Economy of Growth; Communication for development: One World, Multiple Cultures; The Internet Galaxy (B) The Internet Galaxy; Communication for Development: One World; Multiple Cultures; The Political Economy of Growth; Mass Media and National Development (C) Communication for Development;

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The metaphor of a wired universe interlinked by a network

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), New Media, UGC-NET (Paper III) /

The metaphor of a wired universe interlinked by a network of computers was popularised by (A) Al Gore (B) Wilbur Schramm (C) Jacobson (D) George Gerbner Correct Ans: (A) Explanation: Al Gore played a key role in popularizing the metaphor of a wired universe, describing an interconnected world of computers linked through digital networks. He

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The SMCR model of communication was devised by 

Leave a Comment / Dec 2010 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The source – message – channel – receiver model of communication was devised by  (A) Shannon and Weaver  (B) David Berlo  (C) Wilbur Schramm  (D) Westley and McLean Correct Ans: (B) Explanation: David Berlo devised the Source-Message-Channel-Receiver (SMCR) model of communication. This model, introduced in 1960, is widely recognized for simplifying and clarifying the process

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Who has defined development communication as leapfrogging

Leave a Comment / Development Communication, June 2009 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

Identify the author who has defined development communication as leapfrogging centuries of under development:  (A) Nora Quebral (B) Wilbur Schramm (C) Daniel Lerner (D) Everette M Rogers. Correct Ans: (A) Explanation: Nora Quebral, a pioneering scholar, defined development communication as a means to leapfrog centuries of underdevelopment. She emphasized the role of media and communication

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Antonio Gramsci and the Concept of Hegemony

Leave a Comment / June 2009 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the association that is correct:  (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation (C) Elihu Katz – Grammatolozy (D) Antonio Gramci – Hegemony Correct Ans: (D) Explanation: Antonio Gramsci developed the concept of hegemony, which explains how ruling classes maintain power by shaping cultural norms and ideologies. Instead of using

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