Identify the correct chronological order of the following books:
(A) Mass media and National Development; The Political Economy of Growth; Communication for development: One World, Multiple Cultures; The Internet Galaxy
(B) The Internet Galaxy; Communication for Development: One World; Multiple Cultures; The Political Economy of Growth; Mass Media and National Development
(C) Communication for Development; One World, Multiple Cultures; The Internet Galaxy; Mass Media and National Development; The Political Economy of Growth
(D) The Political Economy of Growth; Communication for Development; One World; Multiple Cultures; The Internet Galaxy; The Mass Media and National Development
Correct Ans: (A)
Explanation:
Over the years, several scholars have shaped mass communication theories. To fully understand their impact, we must analyze their works in chronological order. Each book contributes to the ongoing discussion of media’s role in society, transitioning from economic perspectives to digital advancements.
To begin with, Paul A. Baran introduced The Political Economy of Growth in 1957. His work provided a deep understanding of how mass communication influences economic development. Additionally, he argued that media plays a crucial role in shaping societal structures.
Next, Wilbur Schramm published Mass Media and National Development in 1964. At this stage, scholars started recognizing media as a driving force for modernization. Furthermore, Schramm emphasized how mass communication contributes to national progress, particularly in developing countries.
Later, Jan Servaes wrote Communication for Development: One World, Multiple Cultures in 1999. By this time, media theories had shifted towards participatory communication. Moreover, Servaes focused on cultural diversity and how inclusive communication models enhance development.
Finally, Manuel Castells released The Internet Galaxy in 2001. This book marked a turning point, as it examined the internet’s transformative effects on global communication. Not only did Castells highlight the rise of digital networks, but he also explored their social and economic implications.
Thus, the correct chronological sequence is:
The Political Economy of Growth (1957) → Mass Media and National Development (1964) → Communication for Development: One World, Multiple Cultures (1999) → The Internet Galaxy (2001).
This timeline clearly shows how media studies evolved from traditional economic perspectives to digital-era communication theories.
