Match List-I (Author) with List-II (Book): List I (Author) List II (Book) (a) John Milton (i) Men, Media and Messages (b) J.S. Mill (ii) Understanding Media (c) Marshall McLuhan (iii) Aeropagitica (d) Wilbur Schramm (iv) On Liberty Codes: (a) (b) (c) (d) (A) (i) (iii) (ii) (iv) (B) (iii) (iv) (ii) (i) (C) (ii) (iii) […]
Authors and Their Landmark Books Read More »
Match the List I (Model) with List II (Authors): List I (Model) List II (Authors) (a) Circular (i) Elizabeth Neuman (b) Helical (ii) Riley and Riley (c) Ritual (iii) Frank Dance (d) Spiral of Silence (iv) Wilbur Schramm Codes: (a) (b) (c) (d) (A) (iii) (ii) (i) (iv) (B) (iv) (iii) (ii) (i) (C) (i)
Match the Communication Models with Their Authors Read More »
Lasswell’s model of communication was further improved by: (A) Wilbur Schramm (B) Elihu Katz (C) Braddock (D) David Berlo Correct Ans: (C) Explanation: Braddock improved Lasswell’s model of communication by refining the original framework. Lasswell’s model, which included “Who says What in Which Channel to Whom with What Effect,” laid the foundation for understanding communication.
Lasswell’s model of communication was further improved by: Read More »
Identify the correct sequence of the contributions of the following communication scholars: (A) Wilbur Schramm, Harold Lasswell, Shannon and Weaver, E.M. Rogers. (B) Shannon and Weaver, E.M. Rogers, Wilbur Schramm and Harold Lasswell. (C) Harold Lasswell, E.M. Rogers, Wilbur Schramm, Shannon and Weaver. (D) Harold Lasswell, Shannon and Weaver, Wilbur Schramm, E.M. Rogers. Correct Ans:
Sequence of contributions of the following communication scholars: Read More »
The description of mass media as magic multipliers was given by: (A) Walter Lippmann (B) Denis McQuail (C) Daniel Lerner (D) Wilbur Schramm Correct Ans: (D) Explanation:Wilbur Schramm, a renowned communication theorist, called mass media “magic multipliers.” He used this term to highlight the media’s power in shaping society. According to Schramm, media can amplify
The description of mass media as magic multipliers was given by: Read More »
The evolutionary universals of development were identified by: (A) John L Woods (B) Walt Rostow (C) Wilbur Schramm (D) Talcott Parsons Correct Ans: (D) Explanation: Talcott Parsons, a prominent American sociologist, identified the evolutionary universals of development. He argued that all societies undergo similar stages of development, which he described as “evolutionary universals.” These stages
The evolutionary universals of development were identified by: Read More »
In the second model of communication of Wilbur Schramm, the encoder was also the: (A) decoder (B) transmitter (C) source (D) signal Correct Ans: (A) Explanation:- In Wilbur Schramm’s second model of communication, the encoder also acts as the decoder. This highlights the interactive nature of communication, where the roles of encoding and decoding are
Who is Encoder in Schramm’s Second Model of Communication? Read More »
Journalism and Mass Communication Objective Questions (DMCQ) 1.How many of the sensory channels can be applied while viewing a television programme? a. One b. Two c. Three d. Four Correct Answer: (B) Two Explanation: Marshall McLuhan contended that media operate by their extension of the human senses. For example, reading a book ostensibly needs only
Day 21- Daily Mass Communication Quiz (DMCQ) Read More »
