Lasswell’s model of communication was further improved by:
(A) Wilbur Schramm
(B) Elihu Katz
(C) Braddock
(D) David Berlo
Correct Ans: (C)
Explanation:
Braddock improved Lasswell’s model of communication by refining the original framework. Lasswell’s model, which included “Who says What in Which Channel to Whom with What Effect,” laid the foundation for understanding communication. However, Braddock expanded on this model by considering additional factors, such as feedback and the environment in the communication process.
While Lasswell’s model focused on the sender, message, and receiver, Braddock emphasized the receiver’s role and introduced feedback mechanisms. These changes made the model more comprehensive.
As a result, Braddock’s work allowed scholars to explore how people receive and interpret messages. He provided a more complete view of communication dynamics, broadening the scope of communication analysis and influencing communication theory.
