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Walter Lippmann

The concept of stereotypes was advocated in mass media by

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

 The concept of stereotypes was advocated in mass media by(A) Michael Foucolt(B) Walter Lippman(C) William Raymonds(D) Robert Herman Correct Ans: (B) Explanation: Walter Lippmann introduced the concept of stereotypes in the mass media field. In his book Public Opinion (1922), he explained how people form perceptions based not on direct experience but on simplified mental […]

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A distinction in administrative and critical communication research

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

 A distinction between administrative and critical communication research was first drawn by (A) Harold Lasswell (B) Walter Lippmann (C) Paul Lazarsfeld (D) Elihu Katz Correct Ans: (C) Explanation: Paul Lazarsfeld introduced the distinction between administrative and critical communication research. His work influenced the study of mass media, shaping how scholars analyze media effects and power

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Chronological Order of Key Communication Theories

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Identify the correct chronological sequence of the following theories: (A) Information theory, Public opinion theory, Magic bullet theory, Selectivity theory. (B) Public opinion theory, Magic bullet theory, Selectivity theory, Information theory. (C) Magic bullet theory, Public opinion theory, Information theory, Selectivity theory. (D) Selectivity theory, Information theory, Public opinion theory, Magic bullet theory. Correct Ans:

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Chronological Sequence of Theorists in Media Studies

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

 Identify the correct sequence of the following in term of authorship of theories. (A) Walter Lippmann, Daniel Boorstin, Noam Chomski, Daniel Bell. (B) Daniel Bell, Walter Lippmann, Daniel Boorstin, Noam Chomski. (C) Noam Chomski, Daniel Bell, Walter Lippman, Daniel Boorstin. (D) Daniel Boorstin, Noam Chomski, Daniel Bell, Walter Lippmann. Correct Ans: (A) Explanation: Understanding the

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Books and Their Authors in Media, Economics, and Globalization

Leave a Comment / June 2008 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

Match List I (Book) with List II (Author):  List I (Book) List II (Author) (a) India’s Newspaper Revolution (i) Walter Lippmann (b) Public Opinion (ii)  Vanita Kohli (c) Small is Beautiful (iii) Thomas C. Friedman (d) Indian Media Business (iv) Robin Jeffrey (e) The World is Flat (v) Schumacher Codes: (a) (b) (c) (d) (e)

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The description of mass media as magic multipliers was given by: 

Leave a Comment / June 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The description of mass media as magic multipliers was given by:   (A) Walter Lippmann (B) Denis McQuail (C) Daniel Lerner (D) Wilbur Schramm Correct Ans: (D) Explanation:Wilbur Schramm, a renowned communication theorist, called mass media “magic multipliers.” He used this term to highlight the media’s power in shaping society. According to Schramm, media can amplify

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