Match List I (Book) with List II (Author):
| List I (Book) | List II (Author) |
| (a) India’s Newspaper Revolution | (i) Walter Lippmann |
| (b) Public Opinion | (ii) Vanita Kohli |
| (c) Small is Beautiful | (iii) Thomas C. Friedman |
| (d) Indian Media Business | (iv) Robin Jeffrey |
| (e) The World is Flat | (v) Schumacher |
| Codes: | (a) | (b) | (c) | (d) | (e) |
| (A) | (iii) | (ii) | (i) | (iv) | (v) |
| (B) | (ii) | (iv) | (v) | (i) | (iii) |
| (C) | (v) | (iv) | (ii) | (i) | (iii) |
| (D) | (iv) | (i) | (v) | (ii) | (iii) |
Correct Ans: (D)
Explanation:
Books serve as valuable resources in understanding various aspects of media, business, and globalization. In particular, each of the books listed below has made a significant impact in its respective domain.
India’s Newspaper Revolution – Robin Jeffrey
Robin Jeffrey examines the transformation of India’s newspaper industry, particularly during the 1990s. He explains how technological advancements, political shifts, and economic liberalization contributed to the rapid growth of print media in India. Additionally, the book provides insights into regional language newspapers and their increasing influence. As a result, it remains an essential read for those interested in media expansion in India.
Public Opinion – Walter Lippmann
Walter Lippmann, a renowned journalist and political commentator, wrote Public Opinion to discuss the role of media in shaping public perception. More specifically, he argues that media constructs “stereotypes” that influence how individuals interpret reality. Moreover, the book remains a foundational text in media studies and political communication. Thus, it continues to be widely referenced in journalism and mass communication studies.
Small is Beautiful – E. F. Schumacher
In Small is Beautiful, economist E. F. Schumacher critiques large-scale industrialization and advocates for sustainable, people-centered economic policies. He strongly promotes decentralized, eco-friendly development strategies. Furthermore, his ideas continue to influence discussions on sustainable development. Consequently, his arguments remain highly relevant in today’s environmental and economic discourse.
Indian Media Business – Vanita Kohli
Vanita Kohli provides a detailed analysis of India’s media industry, covering print, television, digital, and radio. She thoroughly explores revenue models, audience behavior, and regulatory frameworks. Besides that, the book is widely used by media professionals and students. Thus, it serves as an essential guide for understanding the structure and trends of Indian media.
The World is Flat – Thomas C. Friedman
Thomas Friedman’s The World is Flat explains how globalization and technological advancements have “flattened” the world, creating a level playing field for businesses and individuals. He insightfully discusses outsourcing, global supply chains, and the impact of digital connectivity. In addition, the book highlights key events and innovations that have shaped the 21st-century economy. Therefore, it offers a crucial perspective on the impact of technology on global markets.
Overall, each of these books provides a unique perspective on media, business, and global trends. Consequently, they are essential reading for scholars and professionals alike.
