The method of heavy media usage for a given period of time for advertising is known as (A) Survey method (B) Experimental method (C) Wave method (D) Exploratory method Correct Ans: (C) Explanation: The wave method involves heavy media usage within a short time frame to promote a product or campaign. Advertisers use this strategy […]
method of heavy media usage for a given period of time Is Read More »
Non-parametric tests measure variables at (A) Ratio level (B) Interval level (C) Nominal level (D) Non-conditional level Correct Ans: (C) Explanation: Non-parametric tests measure variables at the nominal level, meaning they analyze categorical data rather than numerical values. Since these tests do not assume a specific distribution, researchers use them when data lacks normality or
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Varghese Committee (1977 – 78) was formed to give recommendations on: (A) Radio and TV popularity (B) Media Autonomy (C) TV popularity (D) Newsprint supply Correct Ans: (A) Explanation: The Varghese Committee, established in 1977-78, focused on studying and providing recommendations related to the popularity of radio and television. During this period, electronic media, especially
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Search for the correct sequence on the following media appeared on the global scene (A) Radio – Newspaper – TV – Internet (B) Newspaper – Radio – TV – Internet (C) Newspaper – Radio – Internet – TV (D) Radio – TV – Newspaper – Internet Correct Ans: (B) Explanation: The evolution of global media
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The term ‘Vividh Bharati’ is related to (A) School Education (B) College Education (C) Radio (D) TV Correct Ans: (C) Explanation: The term “Vividh Bharati” refers to a popular radio service operated by All India Radio (AIR). It plays a significant role in providing entertainment and cultural programming in India. This service, introduced in 1957,
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Read the passage below and answer the questions that follow based on your understanding of the passage. Uses and gratifications research has shed a good deal of light on viewer motivations for watching TV, but the approach has not been particularly successful in predicting the actual amount of television use. Roe Vandebosch (1996) suggest that
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In mass media space selling means: (A) Allocation of space to different departments of the media organisation in its office (B) Buying and selling space for the building of a media organisation (C) Selling time units for radio and TV and print space in print media (D) Marketing parking lots for satellites in the space
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Journalism and Mass Communication Objective Questions (DMCQ) Q1. A journalists need not be …………while covering an event. (a) Inquisitive(b) domineering(c) Impartial(d) meticulous Correct Answer: (B) Domineering Explanation- While covering an event, a journalist should be inquisitive, impartial, and meticulous. However, being domineering is not a desirable trait as it may hinder objective reporting. Q2. An
Day 32- Daily Mass Communication Quiz (DMCQ) Read More »
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