The term ‘Vividh Bharati’ is related to
(A) School Education
(B) College Education
(C) Radio
(D) TV
Correct Ans: (C)
Explanation:
The term “Vividh Bharati” refers to a popular radio service operated by All India Radio (AIR). It plays a significant role in providing entertainment and cultural programming in India. This service, introduced in 1957, aimed to offer an alternative to the predominantly news-oriented radio channels of the time. As a result, it quickly gained popularity among listeners across the country.
Moreover, Vividh Bharati became synonymous with diverse programming. Its content includes film songs, dramas, talk shows, and advertisements. Additionally, programs like Hawa Mahal and Bhule Bisre Geet became household favorites. The channel effectively bridged the gap between entertainment and information, making it an integral part of Indian daily life.
Radio, as a medium, has always been accessible and affordable. Vividh Bharati leveraged this advantage to reach rural and urban audiences alike. Furthermore, its ability to broadcast in multiple languages and dialects enhanced its appeal, fostering inclusivity and regional representation.
Today, despite the rise of television and digital platforms, Vividh Bharati remains relevant. It continues to preserve India’s cultural heritage while adapting to modern preferences. For example, its programs still include timeless classics, interviews with artists, and special theme-based shows.
In conclusion, Vividh Bharati represents more than just a radio channel. It stands as a cultural icon that has entertained generations while promoting India’s rich traditions. Therefore, its impact on Indian broadcasting and society remains unparalleled.
