Which of the following is a correct sequence of flow of a news story? (A) Source – Reporter – Editor – Sub Editor (B) Reporter – Editor – News Editor – Print (C) Source – Reporter – News Editor – Print (D) Reporter – Editor – Desk – Associate Editor Correct Ans: (C) Explanation: The […]
Which of the following is correct sequence of flow of a news story? Read More »
The source – message – channel – receiver model of communication was devised by (A) Shannon and Weaver (B) David Berlo (C) Wilbur Schramm (D) Westley and McLean Correct Ans: (B) Explanation: David Berlo devised the Source-Message-Channel-Receiver (SMCR) model of communication. This model, introduced in 1960, is widely recognized for simplifying and clarifying the process
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The style of news writing in which the identification of the source is not immediately revealed: (A) Summary lead (B) Question lead (C) Blind lead (D) Satiried lead Correct Ans: (C) Explanation: A blind lead introduces a news story without immediately revealing the source. Instead, it emphasizes the main point first, keeping readers curious and
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Selectivity theories emphasize on: (A) Message (B) Source (C) Channel (D) Entropy Correct Ans: (A) Explanation: Selectivity theories emphasize the importance of the message in communication. These theories suggest that individuals actively select which messages they pay attention to, interpret, and remember based on their personal interests, preferences, and prior knowledge. People often choose which
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