Reason

Decline of Old Media Amidst New Media Growth

Assertion (A): There is a decline in the popularity of the old media as new media penetrates the society. Reason (R): Because the ownership of new media is not centered on one person or one organization. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the […]

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The Impact of Commercial Influence on Newspaper Editors

Assertion (A): The editors have lost out to the commercial influence within the newspapers. Reason (R): Existence of โ€œnews wholeโ€ is the reason for that. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is

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Role of Public Relations in Crisis Management

Assertion (A): The Public Relations exercises seldom save a company in crises. Reason (R): Public Relations exercises are dubious in nature. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is

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Challenges in Using Folk Media for Scientific Temperament

Assertion (A): It is difficult to use folk media for the development of scientific temperament among masses in rural  Reason (R): Folk media depend upon religious discourses to reach out to the masses with moralistic overtones. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the

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The Future of Printing: Customization vs. Mass Production

Assertion (A): The printing technology of massive production will soon be replaced by customised printing, possibly at home. Reason (R): The new technology of communication has already affected the exiting technology through colour Xeroxing. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation

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Corporate Ownership of Media and Its Impact on Rural Audiences

Assertion (A): Corporate ownership of media is beneficial for audiences in the rural hinterland. Reason (R): Market-driven media will not bother much about their social responsibility as they concentrate more on returns than anything else. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct

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