Assertion (A): A cut from one shot to another is similar to what our eyes do as they rapidly focus on various parts of our surroundings. The cut can also radically change time and place in the video space. Reason (R): The cut is the most obvious transition because it occurs so slowly and the […]
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Assertion (A): Designing an effective survey study involve a series of challenging decisions. The sample of people surveyed influences the kind of responses one obtains and generalization of those responses; The strategy used to reach survey respondents also influences both response rate and responses as well as the ways in which survey questions are worded
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Assertion (A): Authoritarian Theory undermines advance censorship and punishment for deviation from rules laid down by political authorities. Reason (R): The theory was likely to be observed in dictatorial regimes, under conditions of military rule of foreign occupation and even during states of extreme emergence in democratic societies. (A) Both (A) and (R) are true
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Assertion (A): Within the space in which reality is played out, the media institutions provide media audiences with information, images, stories and impressions, sometimes according to their own purposes and logic, sometimes guided by other social institutions. Reason (R): Mediation can be a purely neutral process and that it will not have any consistent biases.
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Assertion (A): Often the primary aim of mass media is neither to transmit particular information nor to write a public in some expression of culture belief or values, but simply to catch and hold visual or aural attention. Reason (R): The message of ritual communication is usually latent and ambiguous, depending on associations and symbols
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Assertion (A): The “Law” of the suppression of radical potential, will act as a brake on innovation to protect the social or corporate status quo. Reason (R): The institutionalization of all technologies has led to the suppression of any radical tendency and there is no particular reason to suppose that this will be different with
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Assertion (A): Visual emphasis is directly related to the size of the subject in the shot. A close-up, by definition, excludes all other picture elements except the principal subject from the viewer’s attention. Reason (R): As the shot widens out to include more of the principal subject and less of the background area, the principal
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Assertion (A): Copy testing is a message building methodology that is used when an advertisement is conceived or it is in its initial stages of development prior to ad. making. Reason (R): The tests are designed to solicit responses to the main message of ad. as well as the format in which that message is
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