Reason

Supreme Courtโ€™s 1995 Judgment on Broadcast Media

Assertion (A):   The Supreme Court in 1995 passed the judgement that the broadcast media should be under the control of the public as distinct from Government.  Reason (R):   Airwaves do not belong to private enterprises.  (A) Both (A) and (R) are true.  (B) Both (A) and (R) are true, but (R) is not […]

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Growth of Vernacular Newspapers in India: Key Factors

Assertion (A): There has been a steady growth in the circulation of vernacular newspapers in India. Reason (R): There has been great improvement in rail and road connectivity in India. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A)

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India as an Information Society: Analyzing Economic Factors

Assertion (A):  India is an information society. Reason (R): An information society is that in which the percentage contribution to GDP and the percentage of population working is services sector is greater. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A)

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Viewer Fatigue and the Evolution of News Programming

Assertion (A):  Viewer fatigue resulted in change in the content of news programing. Reason (R): Proliferation of 24/7 news channels and increasing competition for advertising share has pushed the channels into sensationalising news. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of

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Women and Television Serials: Viewing Patterns in India

Assertion (A):  Women view television serials/soaps more than men. Reason (R): Majority of women in India are housewives. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R)

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Understanding Advertising Messages and Their Purpose

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants to convey the messages to its clients. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true

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Right to Information Act (2005): Promoting Transparency in India

Assertion (A): Right to information Act (2005) was enacted in India to bring in transparency and accountability in governance. Reason (R): The US government has passed such an Act. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is

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Structuralism and Semiology: Focus on Latent Content

Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R): Structuralism and semiology believe that all โ€˜Unitsโ€™ of content should be treated equally for analysis. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of

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