The method of heavy media usage for a given period of time for advertising is known as (A) Survey method (B) Experimental method (C) Wave method (D) Exploratory method Correct Ans: (C) Explanation: The wave method involves heavy media usage within a short time frame to promote a product or campaign. Advertisers use this strategy […]
method of heavy media usage for a given period of time Is Read More ยป
Presentation of a POP advertisement is known as (A) layout (B) dummy (C) thumbnail (D) display stand Correct Ans: (D) Explanation: The presentation of a Point of Purchase (POP) advertisement is referred to as a display stand. These stands serve as eye-catching promotional tools strategically placed in retail spaces to grab consumer attention. Marketers use
Presentation of a POP advertisement is known asย Read More ยป
The concept of monochromic behaviour is related to (A) advertising (B) public relations (C) television (D) internet Correct Ans: (A) Explanation: Monochromic behavior refers to a structured and time-oriented approach where individuals focus on one task at a time. In advertising, this concept plays a crucial role in shaping consumer engagement and media consumption patterns.
The concept of monochromic behaviour is related to Read More ยป
