Assertion (A): The language newspaper in India is expanding exponentially whereas newspaper is on the decline in the Western countries. Reason (R): There are a large number of neo-literates in various States of India and they buy newspaper to read. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but […]
Growth of Language Newspapers in India vs. Decline in the West Read More ยป
_________ is considered as a mechanical medium. (A) Book (B) Newspaper (C) Television (D) Puppetry Correct Ans: (C) Explanation: Television is a mechanical medium because it depends on electronic and mechanical systems for broadcasting. Unlike print media, it does not rely on manual printing methods. Instead, it uses signal transmission, video processing, and broadcasting technologies
_________ is considered as a mechanical medium. Read More ยป
Assertion (A): The Press Council of India must be converted into a media council is a matter of opinion. Reason (R): Since the reach and access of electronic media have increased tremendously, there are issues to be considered involving all of them. (A) Both (A) and (R) are true. (B) Both (A) and (R) are
Should the Press Council of India Become a Media Council? Read More ยป
Assertion (A): The print media in India are registering increase in circulation unlike the developed countries. Reason (R): Increased literacy and expanding market have contributed for consolidation of print media. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)
Growth of Print Media in India vs. Developed Countries Read More ยป
Assertion (A): Women in print media are largely confined to covering soft news. Reason (R): Women journalists lack the networks, access to positions of authority, and family and social environment to succeed in mainstream journalism. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct
Gender Bias in Journalism: Women and Soft News Coverage Read More ยป
Which was the first Indian Advertising agency? (A) Bharatiya Advertising Agency (B) Global Advertising Agency (C) Indian Advertising Agency (D) National Advertising Agency Correct Ans: (C) Explanation: The Indian Advertising Agency, established in 1907 in Chennai, was the first Indian-owned advertising agency. Before this, British agencies controlled advertising in India. This agency gave Indian businesses
Which was the first Indian Advertising agency? Read More ยป
Assertion (A): In print media, round – up leads have become popular these days. Reason (R): The reader wants encapsuled text for a quick glance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D)
The Popularity of Round-Up Leads in Print Media Read More ยป
The retail selling price of print media is called: (A) Retail Price (B) Subscription (C) Hawker Price (D) Cover Price Correct Ans: (D) Explanation:- The Cover Price refers to the retail selling price printed on the cover of newspapers, magazines, or other print media. Publishers set this price to inform readers of the amount they
The retail selling price of print media is called: Read More ยป
