A line of dots in printing is identified as Correct Ans: (C) Explanation: In printing and typography, leaders refer to a line of evenly spaced dots, dashes, or similar symbols. These marks help guide the reader’s eyes from one section of text to another, making documents more structured and visually appealing. Since they create a […]
A line of dots in printing is identified as Read More »
_______is a headline composed of a single line. Correct Ans: (D) Explanation: A cross line headline is a single-line headline that appears in newspapers, magazines, and digital media. It is usually centered across the column width and presents a concise summary of the news story. Because it is short and direct, it helps readers quickly
_______is a headline composed of a single line. Read More »
The first page of pullout is known as Correct Ans: (C) Explanation: Newspapers frequently use pullouts to present in-depth coverage of specific topics, such as sports, business, entertainment, or lifestyle. The sectional page, which always appears as the first page of a pullout, immediately introduces the section’s main highlights. Editors carefully design this page to
The first page of pullout is known as Read More »
When the first and last columns have solid text, it becomes (A) Vertical layout (B) Horizontal layout (C) Circus layout (D) Frame layout Correct Ans: (D) Explanation In newspaper design, a Frame Layout appears when solid text fills both the first and last columns, enclosing the content in the middle. This layout creates a border-like
When the first and last columns have solid text, it becomes Read More »
If a publication is half the size of a broadsheet, it is called (A) Tabloid (B) Digest (C) Single dummy (D) Double dummy Correct Ans: (A) Explanation: A tabloid refers to a newspaper format that is half the size of a broadsheet. Typically, it measures around 11 × 17 inches, making it more compact and
If a publication is half the size of a broadsheet, it is called Read More »
Which medium is traditionally known as poor cousin of television and print media? (A) Out-door media (B) Transit media (C) Folk media (D) New media Correct Ans: (A) Explanation: For a long time, experts have referred to out-door media as the poor cousin of television and print media. This term comes from the perception that
Which medium is known as poor cousin of television and print? Read More »
Mille rate is associated with (A) Print media (B) Audio media (C) Visual media (D) Multimedia Correct Ans: (A) Explanation: Mille rate, also known as cost per mille (CPM), is a key advertising metric in print media. It calculates the cost of reaching one thousand readers through newspapers or magazines. Advertisers use this to compare
Mille rate is associated with Read More »
The post-industrial society is identified with (A) Traditional media (B) Print media (C) Visual media (D) New media Correct Ans: (D) Explanation: The post-industrial society is strongly associated with new media. Unlike traditional or print media, new media enables rapid information exchange and interactive communication. It has revolutionized how people consume and share content. In
The post-industrial society is identified with Read More »
